1 / 16

Student Recruitment and Admissions

Student Recruitment and Admissions. Claire Brown Director of Student Recruitment and Admissions November 2013. Vice Chancellor’s Open Meeting. Positioning Our University to Achieve Our Recruitment Objectives. Vice Chancellor’s Open Meeting.

thelma
Download Presentation

Student Recruitment and Admissions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Student Recruitment and Admissions Claire Brown Director of Student Recruitment and Admissions November 2013

  2. Vice Chancellor’s Open Meeting • Positioning Our University to Achieve Our Recruitment Objectives

  3. Vice Chancellor’s Open Meeting • We recruit students from a whole range of market segments, from around the world including: • H/EU Undergraduate • H/EU Postgraduate Taught • Overseas and Islands (OSI) Undergraduate • Overseas and Islands (OSI) Postgraduate (Direct) • Overseas and Islands (OSI) Postgraduate (Agency) • XJTLU (2+2, 2+2+1, 4+1) • Liverpool International College (LIC) Foundation Certificate/Graduate Diploma • Sponsors • The University’s English Language Centre (ELC) • Northern Consortium UK • Postgraduate Research students

  4. Recruitment Entry 2013 Headlines • Overall we have recruited 743 students more than for E2012 • Plus we have an additional 71 SWB students who are paying fees • October snapshot data

  5. H/EU Undergraduate Market – Context • Overall Position: • Introduction of the £9k tuition fee – students display consumerist behaviours throughout their decision-making process • Changes to the Student Number Controls – open market for AAB (2012) and ABB (2013&14) candidates • Recruitment Targets can be classified as Quota/Non-Quota (ABB+) • Other comparable universities are seeking to expand their numbers Non-Quota numbers - Bristol (+800) Exeter (+600) • We also grew our numbers by 438

  6. H/EU Undergraduate Market – Context

  7. H/EU Undergraduate Market – Context

  8. H/EU UG UoL Context - H/EU Firm Replies by Region at 2nd August in each year

  9. H/EU Undergraduate Market – UoL Context • Top Target Schools/Colleges based on 2013 applications: • City of Liverpool College 487 • Runshaw College 367 • Carmel College 315 • Winstanley College 307 • Cardinal Newman 243 • Loreto College 217 • King George V 183 • The Bluecoat School 158 • Birkenhead Sixth Form 146 • The Blackpool College 144 • Greenhead College 140 • Aquinas College 120 • Wirral Met College 118 • Priestley College 116 • South Sefton Sixth Form 113

  10. H/EU Undergraduate Market – UoL Context • Top Target Schools/Colleges based on 2013 acceptances: • Carmel College 79 • City Liverpool College 71 (487 applications = 15%) • Winstanley College 57 • Runshaw College 48 • King George V 35 • Cardinal Newman 34 • Birkenhead Sixth Form 32 • South Sefton Sixth Form 29 • The Bluecoat School 28 • 10. Loreto College 24 • 11. Wirral Metropolitan College 22 • 12. St Edwards College 21 • 13. Priestley College 21

  11. H/EU Undergraduate Market – UoL Context Proportions of Open Day Attendees Who Accept Our Offer

  12. Planning and Performance Cycle 2013/14 – Support Available from SRAO • Market Intelligence and Strategy Team • – a resource for the faculties • Access to a wide range of data and intelligence at subject level to inform: • The setting of intake targets in the future • The alignment of entry forecasts with the PPC timetable • The setting of entry requirements as part of the PPC process • Provide a support and a steer for NPD/programme re-branding • The development of Subject Area Recruitment Strategies • Work together to reposition our University and achieve our recruitment objectives

  13. Questions

More Related