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Firm 4U

Firm 4U. And the Set Top Box Industry. Our Mission.

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Firm 4U

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  1. Firm 4U And the Set Top Box Industry

  2. Our Mission “The mission of Firm 4U is to become a leader in the Set-Top Box industry by offering the best fusion of quality and service to our customers. We will continue to stay on top of today's and tomorrow’s rapidly moving technology, to ensure that our Customers are always receiving the best products and services available to them”. - Firm 4U About Us Strategy Analysis Goals Implementation Evaluation

  3. About Us Firm 4U has been operating in the set-top box industry for the last 2 ½ years, however the company went through a management change after a year. We have received very many successes, big and small, as well as have met many challenges. About Us Strategy Analysis Goals Implementation Evaluation

  4. About Us - Our products Hyperware - 55422 Metaware - 55532 • Alpha Material = 5kg • Beta Material = 5kg • Bandwidth = 4 terahertz • Warranty = 2 years • Packaging = Premium • Alpha Material = 5kg • Beta Material = 5kg • Bandwidth = 5 terahertz • Warranty = 3 years • Packaging = Premium About Us Strategy Analysis Goals Implementation Evaluation

  5. About Us - Our products Hyperware - 55422 Metaware - 55532 • Price • C1 = $265 • C2 = $400 • C3 = $380 • Price • C1 = $395 • C2 = $560 • C3 = $520 and 510 in R2 About Us Strategy Analysis Goals Implementation Evaluation

  6. About Us – About Us Strategy Analysis Goals Implementation Evaluation

  7. About Us Initially operated in 15 channels across 3 regions-Metaware Product launch in Region 3, Channel 2 = Quarter 7-Metaware Product Drop in Region 2, Channel 2 = Quarter -Metaware Product Launch in Region 2, Channel 3 = Quarter About Us Strategy Analysis Goals Implementation Evaluation

  8. What We Did • Initially chose to emphasize About Us StrategyAnalysis Goals Implementation Evaluation

  9. SWOT Analysis - Metaware About Us Strategy Analysis Goals Implementation Evaluation

  10. Company Goals – Next 4 Quarters • Forecasting Accuracy to 90% • Consistent 100% Fill Rate • Return on Assets 7% • Return from marketing spending • Keep at least 20% market share • Net income to revenue to 7% • Replacement part costs 10% • Contribution of revenue for Metaware 10% About Us Strategy Analysis Goals Implementation Evaluation

  11. Quarter 11 About Us Strategy Analysis Goals Implementation Evaluation

  12. Quarter 12 About Us Strategy Analysis Goals Implementation Evaluation

  13. Quarter 13 About Us Strategy Analysis Goals Implementation Evaluation

  14. Quarter 14 About Us Strategy Analysis Goals Implementation Evaluation

  15. Marketing Spending • by $25,000 in each channel About Us Strategy Analysis Goals Implementation Evaluation

  16. General Marketing • Improve product quality by reconfiguring and research and development spending • Implement channel specific marketing programs • Use a price skimming strategy to recover costs of reconfiguration • Keep positioning consistent • Improve return on marketing and service expenditures • Understand channel differences in purchase patterns and consumer preferences • Order conjoint analysis to determine consumer preferences About Us Strategy Analysis Goals Implementation Evaluation

  17. General Marketing About Us Strategy Analysis Goals Implementation Evaluation

  18. Channel Specific Marketing Program • Retail • Skim strategy will result in price, therefore changing positioning to more for more with an emphasis on product quality • Use vendor allowance and customer training to facilitate a push strategy • A push strategy aims to align goals of the retailer and supplier About Us Strategy Analysis Goals Implementation Evaluation

  19. Channel Specific Marketing Program • Direct • Focus on product quality and availability • Position as more for more • Focus on customer training to improve satisfaction and call centre demand About Us Strategy Analysis Goals Implementation Evaluation

  20. Channel Specific Marketing Program • Major Accounts • Currently inactive • Channel is operating at additional capacity and represents a growth opportunity for our firm • Product quality is very important to this channel • Corporate accounts are more relationship focused than individual consumers • Trade shows and sales force training will be used to improve awareness • Sales force training works on building corporate relationships and loyalty About Us Strategy Analysis Goals Implementation Evaluation

  21. Services • our outsourced service level from enhanced to standard • Approximate savings of $1 million dollars depending on service elasticity About Us Strategy Analysis Goals Implementation Evaluation

  22. About Us Strategy Analysis Goals Implementation Evaluation

  23. About Us Strategy Analysis Goals Implementation Evaluation

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