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Top 10 Technical SEO Mistakes (that we see time and again)...

Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!

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Top 10 Technical SEO Mistakes (that we see time and again)...

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Presentation Transcript

  1. How to Avoid or Fix Them by Nichola Stott

  2. Introduction to Technical SEO Covering The Top 10 Appendix - Tools

  3. Technical SEO Success

  4. Go out and seek new stuff…

  5. Can the site be crawled? Should it be indexed? Before the race even starts…

  6. 10. Robots

  7. Gallery Staging ALL URLs Microsites

  8. 301 HOME NEWHOME 301 PRODUCT NEWPRODUCT 301 BLOG NEWBLOG

  9. 1. Never duplicate all your product information in a feed… 2. Never duplicate all your product information in a feed… 3. Never give that feed to affiliates…

  10. Hold back Break chain Expanded descriptions Best images

  11. Search engines can’t see Speed – ranking factor All style, no substance

  12. 1. Fix all internally referenced 404 errors… 2. Fix all internally referenced 404 errors… 3. Use Screaming Frog for this…

  13. Crack Fox says…

  14. 1. Fix all internally referenced 301/2 redirects… 2. Fix all internally referenced 301/2 redirects… 3. Use Screaming Frog for this…

  15. Tools

  16. • Screaming Frog SEO Spider (software) • Xenu crawler (software) • Ayima Redirect Path (chrome extension) • Excel • Google or Bing Webmaster Tools

  17. THANKS FOR LISTENING

  18. Tel: +44(0)1256 384890 Web: www.themediaflow.com

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