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Continued strong sales and earnings trend January-June 2007

Continued strong sales and earnings trend January-June 2007. Ray Mauritsson, CEO Fredrik Sjöstrand, CFO. Today's agenda. This is Axis Q2 2007 Product launches High activity in the market The future. This is Axis. Founded in 1984 An IT-company driving the network video market

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Continued strong sales and earnings trend January-June 2007

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  1. Continued strong sales and earnings trendJanuary-June 2007 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO

  2. Today's agenda • This is Axis • Q2 2007 • Product launches • High activity in the market • The future

  3. This is Axis • Founded in 1984 • An IT-company driving the network video market • Worldwide presence in 18 countries, 504 employees • Product areas, Network Video Solutions Network Print Servers • Net sales in 2006: SEK 1 202 (US$163M) • Global partnerships through distributors, resellers and system integrators • Listed on OMX Nordic Exchange, Stockholm Large Cap and Information, Technology exchanges

  4. Global distribution and sales Distributors Resellers System integrators End user

  5. The market’s broadest video portfolio Fixed cameras Domes & PTZ’s Video servers Management SW AXIS 232D+ AXIS 231D+ AXIS 213 PTZ AXIS 212 PTZ AXIS 214 PTZ AXIS 215PTZ AXIS 233D AXIS 240Q & Blade AXIS 241Q & Blade AXIS 241S & 241SA AXIS 241S Blade AXIS 243SA AXIS 243Q Blade AXIS 291 1U Rack AXIS 242S IV AXIS 247S ACS ACM ADP > 400 Partners AXIS 223M AXIS 221 AXIS 225FD AXIS 216FD AXIS216MFDAXIS 216FD-V AXIS 211 and 211A AXIS 211M AXIS 210 and 210A AXIS 207 and 207W AXIS 207MW AXIS 206 AXIS 209FD-R

  6. Highlights January-July, 2007 • Total net sales 748 (540) MSEK • Total growth + 39% • Stable growth within video + 44% • Growth in all regions • High activity in the market Transportation Retail Government

  7. Sales January - July, 2007 • Total sales • 748 MSEK (540) • Growth 39% • Currency effects - 44 MSEK • Video sales • 677 MSEK (469) • Growth 44% MSEK Growth

  8. Operating expenses

  9. EBIT and Gross margin • Gross margin • 56.3% (54.6%) • Operating margin • 23.1% (15.3%) • Profit margin • 23.0% (15.2%) MSEK Margin Q2 2007

  10. Sales in the product areas Video 90% Print 7% Scan & Other 3% Growth in all product areas Scan & Other + 30% Print + 22% Video + 48% Q2 2007

  11. Sales in the regions 44% 44% 12% Growth in the regions Asia + 57 % EMEA + 35% Americas + 53% Q2 2007

  12. Forecasts Manufacturing Asia/Europe Logistic Centre Lund/Asia Orders Shipping & invoicing Scalable production Component purchasing

  13. Latest news • License agreement for print server software, June • AXIS Document Server Bundled with New HP Scanjet, June • Product launches - AXIS 216MFD - AXIS 211M - AXIS 215PTZ - AXIS 247S

  14. Mega pixel cameras – See what you have been missing • AXIS 216MFD • Fixed dome megapixel network camera • Offering high levels of details • Ideal for stores, schools, airports, banks or government buildings • AXIS 211M • Provides three times better resolution than traditional analog camera • Delivers crisp and clear images • Perfect for identification of objects and people

  15. AXIS 215PTZ • Provides full 360 degree panning • Places that require both overview and zoom functionality; shops, reception areas, schools, offices and other • Professional and discreet design

  16. Customer segments • Banking & Finance • Education • Government • Industrial • Retail • Transportation

  17. High market activities • Security exhibitions • IFSEC in UK • ISC WEST in US • Retail exhibitions • Loss Prevention, USA • Retail Solutions, UK

  18. Why focus on retail surveillance • CCTV is already a well-known and much-used technology in the segment • Accounts for approximately 25% of the surveillance market (analog and digital) • Shrinkage is affecting the retail industry's bottom line

  19. Up sell and control in retail • Flow control • Analyzes routes and customer behavior • People counting • Store utilization • Lane control • Staff allocation • Zone monitoring • Increased merchandising effectiveness • Parking lot surveillance • Marketing purposes • Secured area for customers

  20. Growth of the global market Growth 40% Growth 10% CCTV Network Video

  21. Future outlook, Axis goals • Focused product range • Aggressive product development • Intelligent solutions • Focused business model • Channel partnerships • Focused company Market leadership Professional Network Video

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