Carmen r chantelle r dara h kelly r kolby r
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Carmen R. Chantelle R. Dara H. Kelly R. Kolby R. Self Analysis. Personal Strength & Training Education, experience in retail, vision for company Weaknesses Lack of capital resources, inexperience in running a business, and brand identity in community Proposed Growth Strategy

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Carmen R. Chantelle R. Dara H. Kelly R. Kolby R.

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Carmen r chantelle r dara h kelly r kolby r

Carmen R.

Chantelle R.

Dara H.

Kelly R.

Kolby R.


Self analysis

Self Analysis

  • Personal Strength & Training

    • Education, experience in retail, vision for company

  • Weaknesses

  • Lack of capital resources, inexperience in running a business, and brand identity in community

  • Proposed Growth Strategy

  • Attend trade shows

  • Establish a training program to enhance leadership and interpersonal communication skills

  • Establish quarterly, semi-annual, and annual benchmarks to monitor performance


  • The skinny location

    The SkinnyLocation

    • Business Location- Apx/ Vivint building

      • Central shopping district

      • Destination store

      • Retail and apparel

      • Benefits to Location

      • Visibility

      • Parking

      • Large window displays

      • Excellent pedestrian & vehicular flow (convenient entry)

      • Proximity to other key locations, (Taco Bell, Banks, etc.)


    Trading area analysis

    Trading Area Analysis

    • Competitors Business Locations

      • Maurice's

      • Circle of Love

      • Down East Outfitters

      • Panache

      • Ferrell’s Clothing

      • Kmart

      • Bealls

    http://maps.google.com/


    Competitors

    Competitors

    • Wal-Mart

    • Kmart

    • Panache

    • Mila Couture

    • Lulu Bella’s

    • Maurice’s

    • Downeast Outfitters

    • Bealls

    • Ferrell’s


    Competitors1

    Competitors


    The skinny

    The Skinny

    Strengths

    Weaknesses

    • Location

    • Building size

    • Fashion and Selection

    • Atmosphere

    • Not the lowest price point in town

    • New retailer

    • Have to coordinate café and clothing store


    The skinny1

    TheSkinny

    Opportunities

    Threats

    • Gain loyal consumer base

    • Potential opportunities for expansion

    • Opportunities for growth

    • Low disposable income

    • Not gaining market segment

    • Losing consumers to Idaho Falls


    Business registration requirements

    Business Registration & Requirements

    • Limited Liability Company

      • Management flexibility

      • Pass through taxation

      • Must register with the secretary of state by submitting its Articles o Organization and pay $100 fee

    • Must register with the City of Rexburg and pay $20

    • Percentage Lease

      • Reduce monthly rent

      • Total cost depends on productivity

      • Avoid upfront costs of purchasing building


    Market segment analysis

    Market Segment Analysis

    • 2010 PRIZM segmentation system definition:

      • The Skinny’s target market consists of low-mid income young and middle aged individuals and families who value fashion, sports, and lifestyles centered on cars, sports, dating, and family relationships

    • Target Consumer

      • Women ages 18-35

      • Low-middle income

      • College and new nesters

      • Mormon

      • Modest and conservative styles

      • Work in the service industry with relatively normal schedules


    Layout of the store

    Layout of the Store


    Layout

    Layout


    Caf layout

    Café Layout


    Carmen r chantelle r dara h kelly r kolby r

    Logo


    Merchandising

    Merchandising

    • Basic Overview

      • Mid Priced

      • Wide & Shallow selection

      • Men, Women, & Children Clothing & Accessories

      • 61% Markup

    • High Turnover


    Merchandising1

    Merchandising

    • What The Skinny offers:

      • 30-day money back returns

      • After 30-day in store credit exchange

      • Layaway program(30% paid up front)

      • Gift wrapping


    Merchandising2

    Merchandising

    • Buying Procedures

      • Acting manager trained as buyer

      • Dealing directly with wholesaler

      • Working exclusively with one wholesaler

      • Benefits of Wholesaler

      • same day shipping

      • guaranteed to arrive in 5 business days


    Merchandising products

    MerchandisingProducts


    Merchandising products1

    MerchandisingProducts


    Merchandising products2

    MerchandisingProducts


    Merchandising products3

    MerchandisingProducts


    Merchandising products4

    MerchandisingProducts


    Merchandising products5

    MerchandisingProducts


    Merchandising products6

    MerchandisingProducts


    Sales and promotions

    SALES AND PROMOTIONS


    Salespeople

    Salespeople

    • Essential to our store and ready to respond to customer’s “needs.”

    • Their characteristics:

    • Be a people person.

    • Be flexible.

    • Be decisive.

    • Have analytical skills.

    • Have stamina.

    • LOVE fashion.

    • Young and very fashionable.

    • Wear black attire or The Skinny’sclothing.


    Types of selling

    Types of Selling

    • Personal selling thought out The Skinny. The percentage of personal selling is 100%.

    • The Skinny total employees is 10 including the founders.

    • The Skinnywill have a manager and 3 employees each turn.

    • The store schedule:

    • Monday - Thursday 10am - 9pm.

    • Friday & Saturday 10am – 10pm.

    • Sundays closed.


    Customer service

    Customer service

    • “Happy Clients” is The Skinny’smotto.

    • Excellent Customer Service is the manager’s main job.

    • All the returns will be executed in the cashiers.

    • The Skinny’swebsite 24/7 inquiries service with 24 hours answer period.

    • The Skinny’swill not incur in extra costs for this service.


    Promotional activities

    Promotional Activities

    • Tie merchandise by dressing mannequins in trendy fashions.

    • The Skinny’s coupons for next time purchases.

    • Price discrimination for BYUI students, senior citizens, and employees discount.

    • Summer & Winter Sales to sell slow-moving and end-of-season merchandise.

    • Before classes start clearance to refresh inventory.


    Conclusion

    CONCLUSION

    Success!!!!


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