Carmen r chantelle r dara h kelly r kolby r
Download
1 / 30

Carmen R. Chantelle R. Dara H. Kelly R. Kolby R. - PowerPoint PPT Presentation


  • 108 Views
  • Uploaded on

Carmen R. Chantelle R. Dara H. Kelly R. Kolby R. Self Analysis. Personal Strength & Training Education, experience in retail, vision for company Weaknesses Lack of capital resources, inexperience in running a business, and brand identity in community Proposed Growth Strategy

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Carmen R. Chantelle R. Dara H. Kelly R. Kolby R.' - thanos


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Carmen r chantelle r dara h kelly r kolby r

Carmen R.

Chantelle R.

Dara H.

Kelly R.

Kolby R.


Self analysis
Self Analysis

  • Personal Strength & Training

    • Education, experience in retail, vision for company

  • Weaknesses

  • Lack of capital resources, inexperience in running a business, and brand identity in community

  • Proposed Growth Strategy

  • Attend trade shows

  • Establish a training program to enhance leadership and interpersonal communication skills

  • Establish quarterly, semi-annual, and annual benchmarks to monitor performance


  • The skinny location
    The SkinnyLocation

    • Business Location- Apx/ Vivint building

      • Central shopping district

      • Destination store

      • Retail and apparel

      • Benefits to Location

      • Visibility

      • Parking

      • Large window displays

      • Excellent pedestrian & vehicular flow (convenient entry)

      • Proximity to other key locations, (Taco Bell, Banks, etc.)


    Trading area analysis
    Trading Area Analysis

    • Competitors Business Locations

      • Maurice's

      • Circle of Love

      • Down East Outfitters

      • Panache

      • Ferrell’s Clothing

      • Kmart

      • Bealls

    http://maps.google.com/


    Competitors
    Competitors

    • Wal-Mart

    • Kmart

    • Panache

    • Mila Couture

    • Lulu Bella’s

    • Maurice’s

    • Downeast Outfitters

    • Bealls

    • Ferrell’s



    The skinny
    The Skinny

    Strengths

    Weaknesses

    • Location

    • Building size

    • Fashion and Selection

    • Atmosphere

    • Not the lowest price point in town

    • New retailer

    • Have to coordinate café and clothing store


    The skinny1
    TheSkinny

    Opportunities

    Threats

    • Gain loyal consumer base

    • Potential opportunities for expansion

    • Opportunities for growth

    • Low disposable income

    • Not gaining market segment

    • Losing consumers to Idaho Falls


    Business registration requirements
    Business Registration & Requirements

    • Limited Liability Company

      • Management flexibility

      • Pass through taxation

      • Must register with the secretary of state by submitting its Articles o Organization and pay $100 fee

    • Must register with the City of Rexburg and pay $20

    • Percentage Lease

      • Reduce monthly rent

      • Total cost depends on productivity

      • Avoid upfront costs of purchasing building


    Market segment analysis
    Market Segment Analysis

    • 2010 PRIZM segmentation system definition:

      • The Skinny’s target market consists of low-mid income young and middle aged individuals and families who value fashion, sports, and lifestyles centered on cars, sports, dating, and family relationships

    • Target Consumer

      • Women ages 18-35

      • Low-middle income

      • College and new nesters

      • Mormon

      • Modest and conservative styles

      • Work in the service industry with relatively normal schedules






    Merchandising
    Merchandising

    • Basic Overview

      • Mid Priced

      • Wide & Shallow selection

      • Men, Women, & Children Clothing & Accessories

      • 61% Markup

    • High Turnover


    Merchandising1
    Merchandising

    • What The Skinny offers:

      • 30-day money back returns

      • After 30-day in store credit exchange

      • Layaway program(30% paid up front)

      • Gift wrapping


    Merchandising2
    Merchandising

    • Buying Procedures

      • Acting manager trained as buyer

      • Dealing directly with wholesaler

      • Working exclusively with one wholesaler

      • Benefits of Wholesaler

      • same day shipping

      • guaranteed to arrive in 5 business days


    Merchandising products
    MerchandisingProducts


    Merchandising products1
    MerchandisingProducts


    Merchandising products2
    MerchandisingProducts


    Merchandising products3
    MerchandisingProducts


    Merchandising products4
    MerchandisingProducts


    Merchandising products5
    MerchandisingProducts


    Merchandising products6
    MerchandisingProducts


    Sales and promotions
    SALES AND PROMOTIONS


    Salespeople
    Salespeople

    • Essential to our store and ready to respond to customer’s “needs.”

    • Their characteristics:

    • Be a people person.

    • Be flexible.

    • Be decisive.

    • Have analytical skills.

    • Have stamina.

    • LOVE fashion.

    • Young and very fashionable.

    • Wear black attire or The Skinny’sclothing.


    Types of selling
    Types of Selling

    • Personal selling thought out The Skinny. The percentage of personal selling is 100%.

    • The Skinny total employees is 10 including the founders.

    • The Skinnywill have a manager and 3 employees each turn.

    • The store schedule:

    • Monday - Thursday 10am - 9pm.

    • Friday & Saturday 10am – 10pm.

    • Sundays closed.


    Customer service
    Customer service

    • “Happy Clients” is The Skinny’smotto.

    • Excellent Customer Service is the manager’s main job.

    • All the returns will be executed in the cashiers.

    • The Skinny’swebsite 24/7 inquiries service with 24 hours answer period.

    • The Skinny’swill not incur in extra costs for this service.


    Promotional activities
    Promotional Activities

    • Tie merchandise by dressing mannequins in trendy fashions.

    • The Skinny’s coupons for next time purchases.

    • Price discrimination for BYUI students, senior citizens, and employees discount.

    • Summer & Winter Sales to sell slow-moving and end-of-season merchandise.

    • Before classes start clearance to refresh inventory.


    Conclusion
    CONCLUSION

    Success!!!!


    ad