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An Post

An Post. Van Halen Group. Premises. 2 different target groups Complete opposites So we decide on 2 different approaches, with common point to turn to…. Premises. So meet An, she will help you… SME Increase sales Generate leads Loyalty Simplicity Speed. Premises.

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An Post

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  1. An Post Van Halen Group

  2. Premises • 2 different target groups • Complete opposites • So we decide on 2 different approaches, with common point to turn to…

  3. Premises • So meet An, she will help you… • SME • Increase sales • Generate leads • Loyalty • Simplicity • Speed

  4. Premises • So meet An, she will help you… • Agency • Knowledge • Tailored Training • Forum – Fun, Network

  5. Meet An • An gives a human touch to the concept • She will be your Free Personal Communication Assistant, PCA • Why the name An? • Popular name in Ireland, Universal Name • Linked to the Brand name

  6. How can An help the SME? • She will help you create your own Direct Mail Campaigns • phone • Email • post office An website…

  7. Website SME section • Direct marketing wizard: • Direct call-back • Register now to receive our updates on DM • Video testimonials • Follow us on LinkedIn

  8. Website Agencies section -subscribe and get invited to seminars/events -webinars -register to get update on DM -case of the week (if you register you can access all the cases)

  9. Getting SMEs online • Letter from Mr. Donal Connel • It’s a Post Offices initiative • We know your problems • Times of crisis • It’s our effort to help the economy • So we hired An to help you • Go online… meet An • And maybe you will win…

  10. Getting SMEs online • Teasing Campaign • Trade Magazines • Online business forums • Market Based Seminars • Webinars • Seminars

  11. Getting Agencies Online • We decide to put Agencies, Brands, Suppliers in the same group • Eye-catching invitation for an event: ‘Integrated media solutions’

  12. Getting Agencies Online Why ‘Integrated media solutions’? Professionals want to know about latest trends: CRM, social media, online MKT, smartphones,...

  13. Getting Agencies Online Benefit for An Post: • DM is not an isolated media • DM brings people on-line • DM is part of a complete extended solution

  14. The End

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