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Sustainable Tourism is a Nation’s Choice in ensuring the Sustainability of the Pillars which Tourism is established to provide destination unique points of difference, quality experiences for Visiting Guests; and the improvement of national lifestyles to achieve the MDG levels targeted by the United Nations.


Sustainable Tourism Development Sustainability of the Pillars which Tourism is established to provide destination unique points of difference, quality experiences for Visiting Guests; and the improvement of national lifestyles to achieve the MDG levels targeted by the United Nations.

  • Legislation & Policies and Plans

  • Legislation & Policies and Plans

  • Economic Impact Study 2009

  • Tourism Development Plan 2009-2013, 2014 – 2019

  • Workforce Development Plan 2010 – 2012

  • National Tourism Climate Change Adaptation Strategy 2011

  • Tourism Development Act 2012

  • Destination Marketing Plan 2011 – 2013, 2014 – 2018

  • International Visitor Survey 2012 - 2013

  • Samoa’s Sustainable Tourism Indicator Handbook developed in 1998 and launched in 2002 and reviewed and reported on in early 2014

  • Legislation & Policies and Plans

  • Legislation & Policies and Plans

  • Economic Impact Study 2009

  • Tourism Development Plan 2009-2013, 2014 – 2018

  • Workforce Development Plan 2010 – 2012

  • National Tourism Climate Change Adaptation Strategy 2011

  • Tourism Development Act 2012

  • Destination Marketing Plan 2011 – 2013, 2014 – 2018

  • International Visitor Survey 2012 - 2013

  • Samoa’s Sustainable Tourism Indicator Handbook

  • developed in 1998 and launched in 2002 and reviewed and reported on in early 2014

  • Economic Impact Study 2009

  • Tourism Development Plan 2009-2013, 2014 – 2018

  • Workforce Development Plan 2010 – 2012

  • National Tourism Climate Change Adaptation Strategy 2011

  • Tourism Development Act 2012

  • Destination Marketing Plan 2011 – 2013, 2014 – 2018

  • International Visitor Survey 2012 - 2013

  • Samoa’s Sustainable Tourism Indicator Handbook

  • developed in 1998 and launched in 2002 and reviewed and reported on in early 2014


Samoa Tourism Authority Sustainability of the Pillars which Tourism is established to provide destination unique points of difference, quality experiences for Visiting Guests; and the improvement of national lifestyles to achieve the MDG levels targeted by the United Nations.

Sector Steering Committee comprises of Public, Private, and Development Partners

Ensures the Efficient and Innovative Management of the Sector via STA and comprise of a full Private Sector Member Board


The STA Divisions work closely with the Working Groups to drive the achievement of Measurable Sector Development Strategies that targets favourable Sustainable Tourism outputs and National development outcomes.


  • STIA is a STA Board Initiative to: drive the achievement of Measurable Sector Development Strategies that targets favourable Sustainable Tourism outputs and National development outcomes.

  • gauge relevant current issues that requires responses to mitigate negative impacts on Tourism;

  • and to establish and encourage the usage of tourism standards amongst STIA members;

  • to establish a more well informed Sector; and

  • to advise on Sustainable Tourism Objectives and Frameworks


Challenges are a part of Life drive the achievement of Measurable Sector Development Strategies that targets favourable Sustainable Tourism outputs and National development outcomes.

  • Isolation from Tourist Source Markets

  • Capacity Building

  • Climate Change Mitigation, Adaptation and Understanding

  • Coastal Erosion Management

  • Industries’ Market Knowledge

  • Dependency on Government

  • Increase Tourist Arrival or Tourist Earnings

  • Limited Resources

  • Increased Energy Costs

Progress is a Process!


Thank you
Thank You! drive the achievement of Measurable Sector Development Strategies that targets favourable Sustainable Tourism outputs and National development outcomes.

  • Thank you to the MCST and the Republic of Korea for the Excellent Hospitality, and UNEP and UNOSD for the Coordination of this great opportunity of a 10FYP for Sustainable Tourism in the 10FYP SCP!


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