Help session exam 1
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Help Session Exam 1. Aaron Fritz and Yeonhee Doh AGEC 414 Spring, 2006. Overview. Test taking tips Brief overview of test concepts Examples of some questions Q & A. Answer Tips for Tests. Read the questions carefully…twice!! Essay Questions = Partial Credit

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Help session exam 1

Help Session Exam 1

Aaron Fritz and Yeonhee Doh

AGEC 414

Spring, 2006


Overview

Overview

  • Test taking tips

  • Brief overview of test concepts

  • Examples of some questions

  • Q & A


Answer tips for tests

Answer Tips for Tests

  • Read the questions carefully…twice!!

  • Essay Questions = Partial Credit

  • Label and explain everything to the best of your ability

  • TAKE YOUR TIME


Introduction

Introduction

  • Market Definitions

  • Market Chain, flow of information

Consumer

Farmer


Drivers of agribusiness sector

Drivers of Agribusiness Sector

  • Technology

  • Consumer

  • Legal/Regulatory

  • Economy (Domestic/Global)


Marketing

Marketing

  • Marketing System

    • Utility Added

    • 9 Functions

  • Value Added


Agribusiness industry

Agribusiness Industry

  • Farming and Ranching

  • Processing-Manufacturing

    • Commodity and Food

  • Food Wholesaling

  • Food Retailing


Trends

FAFH

Nutrition and Health

Food Safety

HACCP

Organics

Other Issues

Globalization

Biotech

Enviromentalism

Welfare

Niche

Info

Trends


Research

Research

  • Importance

    • Descriptive

    • Predictive

    • Control

  • Data Sources

  • Qualitative VS Quantitative


Chapter 1

Chapter 1

  • What a market is and segments of it

  • Exchange

  • 4 Ps

  • Marketing activities and decisions


Chapter 2

Mission vs Vision

Marketing Plan

Executive Summary

Situation Analysis

SWOT

Marketing Goals and Objectives

Marketing Strategies

Marketing Implementation

Evaluation and Control

Chapter 2


Chapter 3

Chapter 3

  • Situation Analysis

    • Internal Environment

    • Customer Environment

      • Who, what, where, when, why, and why

    • External Environment

      • Competition

      • Economy

      • Politics

      • Legal

      • Technology

      • Sociocultural


Chapter 4

Chapter 4

  • SWOT Analysis

    • Strengths

    • Weaknesses

    • Opportunities

    • Threats

  • Benefits of SWOT

  • Interpreting Analysis

Match

Convert

Convert


Some real essay questions

Some Real Essay Questions

1.We discussed in class two different definitions of the term “market”.

  • Provide a brief definition for each of these two approaches.

  • Explain and discuss the differences between these two views of what a market is in relation to marketing management.


Some real essay questions1

Some Real Essay Questions

2.Food away from home (FAFH), or the food service industry, is the fastest growing part of the food and agribusiness sector in the U.S. economy. What are the fundamental drivers affecting this trend? Explain and discuss the logic or role of each as they contribute to this trend.


Some real essay questions2

Some Real Essay Questions

3. In the development of a situation or environmental analysis for a marketing plan, the customer is one of the key areas of focus. Identify and describe the different types of information you should seek out in order to adequately assess the customer environment.


Good luck

GOOD LUCK!

Study hard, read each question, and take your time.

You all will do well.

Questions?


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