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第 14 章 制造业电子商务应用 PowerPoint PPT Presentation


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第 14 章 制造业电子商务应用. 本章概要:本章主要从 海尔集团案例分析并讨论电子商务在制造业的应用 。. 海尔集团( http://www.Haier.com ). 一、基本情况. 海尔集团是在 1984 年引进德国利勃海尔电冰箱生产技术成立的青岛电冰箱总厂基础上发展起来的国家特大型企业。经过短短 16 年的时间,海尔集团在“名牌战略”思想指导下,通过技术开发、精细化管理、资本运营、兼并控股及国际化等战略的实施,从一个亏空 147 万元的集体小厂迅速成长为拥有白色家电、黑色家电和米色家电的我国家电第一品牌。

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第 14 章 制造业电子商务应用

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14


http://www.Haier.com


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