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What is advocacy and what does it mean for musical inclusion
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Where advocacy is most successful, it does - or makes the case for - one or more of the following: Improves the livelihoods of significant numbers of people Targets policy makers with win-win arguments and evidence Is rooted in field experience and core value

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What is advocacy and what does it mean for Musical Inclusion?

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What is advocacy and what does it mean for musical inclusion

  • Where advocacy is most successful, it does - or makes the case for - one or more of the following:

  • Improves the livelihoods of significant numbers of people

  • Targets policy makers with win-win arguments and evidence

  • Is rooted in field experience and core value

  • Strengthens the capacity of others

  • Builds the policy learning of those in positions to make better decisions

  • Galvanises communities of interest around solutions

  • DHA Communications

What is advocacy and what does it mean for Musical Inclusion?

Musical Inclusion Evaluation & Networking


What do you need to know and do about it

What do you need to know and do about it?

Musical Inclusion Evaluation & Networking


What do you need to know and do about it1

  • Understand these complex policy contexts

  • Speak two languages – musical and social policy

  • Do more than just translate from one sector to another -> “create a third space in which the practices & discourse of social policy organisations and those of artists can learn from one another and develop.” Toby Lowe, Chief Exec, Helix Arts – NCVO blog

  • But the starting point is to know who to influence

What do you need to know and do about it?

Musical Inclusion Evaluation & Networking


Building advocacy into your work where do you start

Building advocacy into your workWhere do you start?

Stakeholder analysis:

Four building blocks

Musical Inclusion Evaluation & Networking


Stakeholder analysis number 1 who are they

  • Two chains of influence in a typical LA

  • Targeted youth support

  • Operations Director, Children and Young People’s Services

    • Commissioning Director, Children and Families

      • Area Commissioning & Youth Support Managers

        • Targeted Youth Support workers

          • Young people, parents

Stakeholder analysisNumber 1: who are they?

Corporate Management Team

Chief Exec

Deputy Chief Exec

Chief Operating Officer

  • PRUs

  • Operations Director, Education & Learning

    • Head of Access to Education

      • Heads of Pupil Referral Units

        • Teachers and classroom assistants

          • Young people, parents

Musical Inclusion Evaluation & Networking


Stakeholder analysis number 2 how important

Stakeholder analysisNumber 2: How important?

Musical Inclusion Evaluation & Networking


Stakeholder analysis number 3 what do they want

Stakeholder analysisNumber 3: What do they want?

Stakeholder analysis:

WHAT DO THEY WANT?

  • Financial / strategic/practical interest in the outcomes

    What are the policies/plans that inform this?

  • Emotional interest

    Emotion often trumps logic

Musical Inclusion Evaluation & Networking


Stakeholder analysis number 4 what do you want

Stakeholder analysis:Number 4: What do you want?

Commission/contract/funding?

To be invited to sit at the table?

To be built into their plans/strategies?

Advocacy on your behalf?

Musical Inclusion Evaluation & Networking


Next steps tools

Next steps: Tools

Stakeholder engagement pack, Mission Models Moneyhttp://www.missionmodelsmoney.org.uk/resource/stakeholder-engagement-pack-v1-mmm-2006

Musical Inclusion Group on Youth Music Network

http://network.youthmusic.org.uk/groups/musical-inclusion


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