The sexualisation of children and adolescents through advertising. Geraldine Holland. What does this mean?. When asked about this by a 2008 senate enquiry the Australian Psychology Association, described the sexualisation of children and adolescents as having two important components:
When asked about this by a 2008 senate enquiry the Australian Psychology Association, described the sexualisation of children and adolescents as having two important components:
In a recent document entitled “Corporate Paedophilia” Rush and La Nauze found,
“Typically, children appear more heavily sexualised when more of these factors - clothing, pose, cosmetics and setting - apply.” (October,2006p.9)
A recent fact sheet from the Commission for children and young people and child guardian, suggested the sexualisation of children and adolescents occurs in the following way:
“Camera angles (where the model is often looking up) averted eyes, wounded facial expressions, and vulnerable poses which display children in varying degrees of undress with ‘come-hither’ looks and ‘bedroom eyes’.
Rush and La Nauze (2006) found the harm in this type of advertising could range from encouraging paedophilia to decreasing girls participation in other worthwhile activities, as they are too concerned about how they might look.
Rush and La Nauze note that “…. The sexualisation of children, especially the marketing of fashion and image-related products , aims above all to increase children’s consumption. (2006, P.49)
What Else? of harm.