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The Timeshare Industry. Timeshare. A term used to describe the joint ownership of a resort property shared with others. AKA - Vacation Ownership Each “owner” owns a specific periods of time – usually by the week A timeshare can take on a variety of forms

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The Timeshare Industry

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The Timeshare Industry


Timeshare

  • A term used to describe the joint ownership of a resort property shared with others. AKA - Vacation Ownership

  • Each “owner” owns a specific periods of time – usually by the week

  • A timeshare can take on a variety of forms

    • Condominium, Hotels, Cabins, Cruise ships, Houseboats, Motor homes.

  • A timeshare can be bought, sold, or traded

  • Largest timeshare exchange companies: Resort Condominiums International (RCI) & Interval International (II)


Timeshare (con.)

  • Timeshares began in the 1960 with families sharing vacation homes in the French Alps

  • The concept spread to North America in the 1970’s in the form of 7 day stays at resorts or condominium properties

  • About 5,100 timeshare resorts in 110 different countries

  • 6 million timeshare owners residing in 270 countries

  • Cost range from $7,800 to $85,000/week (average = $14,500/week)

  • Average owner is older, educated, and has higher income (e.g. baby boomers)


Mixed-Use

  • The scenario describes timeshare in a hotel environment

  • Mixed-use facilities have been soaring in popularity since the mid 1990s

  • Integrate golf courses, restaurants, swimming pools, etc. with a hotel and timeshare component to maximize returns

  • Marriott, Disney, Hyatt, Starwood, Four Seasons, Ritz-Carlton, and Hilton are companies adding the timeshare concept to their hotel businesses


Advantages of Mixed-Use

  • Leverage hotel brand names and create cross-utilization opportunities between traditional hotel products and timeshare services and products

  • Creates stability and profitability

    • Customers pay a sizable lump sum in advance

    • Customers pay an annual contribution

  • Less affected by a downturn in the economy than conventional resort hotels

  • Help lower marketing, operational, and development costs, and maximize the yield of the operation through shared assets and staff


Comparing Timeshare Ownership to Hotel Rental


Consumers’ Benefits

  • Have space and luxury of a resort villa or condominium apartment instead of a cramped hotel room

  • Exchange your timeshare for similar accommodations in desirable destinations all over the world

  • Have access to a lifetime of extraordinary vacation opportunities - pass your ownership on to family or friends

  • Customize vacations (time & place)


The Bed-and-Breakfast Industry


Bed-and-Breakfast (B&B)

B&B is a term for accommodations operated in

private homes or historic buildings with distinctive

rooms, where breakfast is usually the primary

meal provided by the innkeeper ~


Types of B&B

  • Home-Stay

    • Breakfast is the only meal served

    • 3 or fewer rooms

  • Bed-and-Breakfast

    • Breakfast is the only meal served

    • Owner is most likely the innkeeper and lives on site

    • 3 to 10 guest rooms

  • Country Inn / Bed-and-Breakfast Inn

    • Serve an evening meal in addition to breakfast

    • Many cases that the owner hires an innkeeper

    • 10 to 20 rooms

    • More services (e.g. weddings, small meetings, birthday party, etc.)


Size Distribution of B&Bs and Country Inns

Percentage of Total

Number of Rooms

1 to 4 guest rooms 33%

5 to 8 guest rooms 33%

9 to 12 guest rooms 14%13 to 20 guest rooms 11%

21 or more guest rooms 9%


B&B Facts

  • Approximately 20,000 licensed B&B and country inns in the United States

  • Nearly 170,000 rooms

  • Financial Benefits

    • IRS allows B&B owners to deduct certain costs (water, sewer, electricity, mortgage interest, and real estate taxes)


Uniqueness of B&B

  • No one B&B is the same

    • Distinctive rooms – decorated according to an appropriate local theme

    • Romantic get-away, Historic buildings, Antique furniture, Ornate gardens, etc.

    • http://www.woodrowhouse.com/

  • Personal Touch

    • Homelike atmosphere

    • Experienced & knowledgeable innkeeper

      • Local attractions, events, restaurants, activities, etc.

      • Tour planning


B&B Industry Statistics (2004)


Average Occupancy Rate (2000 ~ 2004)


Average Daily Rate (2000~2004)


B&B Websites

  • Professional Association of Innkeepers International (PAII): the largest association of innkeeper professionals http://www.paii.org/

  • BedandBreakfast.com

    http://www.bedandbreakfast.com/Index.aspx

  • Historical & Hospitality Accommodation of Texas

    http://www.hat.org/


B&B in Taiwan


B&B in Taiwan


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