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Why is the DOD investing time to create a Pinterest presence Who are some of the big players you can learn from

Why is the DOD investing time to create a Pinterest presence Who are some of the big players you can learn from Tips and tricks to build your Pinterest audience Overview of Pinterest’s updates . Why Pinterest for the DOD? .

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Why is the DOD investing time to create a Pinterest presence Who are some of the big players you can learn from

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  1. Why is the DOD investing time to create a Pinterest presence • Who are some of the big players you can learn from • Tips and tricks to build your Pinterest audience • Overview of Pinterest’s updates

  2. Why Pinterest for the DOD? • Pinterest is among the top 3 social media sites – and the fastest growing! • People spend on average 1.5 hours on Pinterest per month • Tied with Tumblr, second only to Facebook • Opportunity to tell a visual story • Reach a growing, non-traditional audience • Channel traffic to official sites • Creativity to build your brand • Encourages sharing ~60% of Pinners are Women Pinners average age 27-34 years old 75% of content is shared through repins!

  3. Who should you check out? 6,200 Army Followers 18,600 Marines Followers 2,000 Natl. Guard Followers 2,300 Navy Followers

  4. U.S. Army • Create a strong presence – use the resources within Pinterest to best position your content • Add searchable titles and describe for your boards • Choose a relevant category • Use #hashtags within your board and pin descriptions • Link to additional sources

  5. U.S. Marines • Curate boards with content your organization already creates • You don’t have to recreate the wheel to create a strong, active presence • Examine your current communication channels and create a Pinterest plan to integrate your visually-focused stories • Integrate pins from your blog, Flickr,

  6. National Guard • Create a campaign • Promote your Pinterest account through your other social media platforms • Ask fans to help curate the board • Make it relevant and easy for fans to participate • Pin content from a variety of sources • Twitter • Google+ • Facebook • Fan pins

  7. U.S. Navy • Know your audience • Pinterest’s search makes it simple to find and engage with your audience across a multitude of topics • Find and follow influencers, connect with them socially • Pins with short, personal descriptions get the most engagement • Create and curate boards around popular pinterest topics  cookery, fashion, hobbies, fitness, crafts Vs. Vs.

  8. Pinterest’s Recent Updates • New design • New discovery features • ANALYTICS! New Look!

  9. Sources • http://business.pinterest.com/analytics/ • http://socialmediatoday.com/ubersocialmedia/1298861/pinterest-understanding-business-benefits • http://mashable.com/2012/02/25/pinterest-user-demographics/ • http://mashable.com/2012/11/28/social-media-time/

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