Epoch of mass press. Ing. Jiří Šnajdar 2013.
Ing. Jiří Šnajdar 2013
In the Czech countries: Issues Prague newspapers - F. L. Čelakovský, managing editor K. H. Borovský (1846), follow The National newspaper, Prague evening sheet, Newspapers Slavic Linden Tree, The National newspaper, Workers leaves, Old Czech printing, but also party´s press The National Policy, Popular newspapers, The right of the people.
Advertising after the year 1945 tries to follow pre-war activities, renews the activity of REKLUB, issues again the magazine TYP - dr. J. Kubálek.
After the year 1955 begins to issue the magazine Advertising in the socialist economy, later under the title Advertising. The socialistic theory divides propagation into economical, social-educational and government.
Rapid, securing especially propagation for foreign countries and state propagation. “Promo state trading enterprise “ later „MERKUR – advertising company “ and Brno Trade Fairs and Exhibitions (BVV). In the sixtieth forms Made in…(Publicity), in the Slovakia Optima and Union of Consumer Cooperatives founds Promotional Company. In the seventies entrenches the firm INCHEBA in Bratislava. Professional literature appear, three basic tasks of propagation form : providing with information, orientation on customer and truth.