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n atural, paid and social become One. One Platform – Discovery Session . Goal: To immerse myself into your business and people to best align the One Platform to your day-to-day needs. Points to cover : Data Sources – review data sources available and how Hydra will use them.

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N atural paid and social become one

natural, paid and social become One


One platform discovery session
One Platform – Discovery Session

  • Goal:

    • To immerse myself into your business and people to best align the One Platform to your day-to-day needs.

  • Points to cover:

    • Data Sources – review data sources available and how Hydra will use them.

    • Classifications – How they are derived and why they are important?

    • Business Drivers – How do you measure presently?

    • Training & Implementation – what you can expect.


T he one platform
the One platform

  • keyword suggestions

  • tag your business structure

  • auto assign to groups

  • auto create keywords

  • assess opportunity

  • see conversion

  • measure page health

  • measure competitors

  • build a link plan

  • task improvements

  • innovative new campaigns

  • improve pages


Core functionality
Core functionality

  • Automated keyword discovery

  • Automated keyword classification

  • Automated keyword-to-page mapping

  • Automated SEO Health scoring

  • Interactive reporting

  • Analytics plugin

  • Competitor benchmarking



Wordbank tm1
WordBankTM

  • Data from multiple sources

    Increase the variety of phrases and keywords to drive creativity and accuracy

    • Adwords

    • Bing

    • Travel Specific feeds or APIs

    • Social Feeds

    • Twitter Page

    • Facebook Page

    • Blogs & Forums

    • Analytics


Create classifications
Create - Classifications

  • Classify and organise according to your needs

    Fast, automated classification, quicker results

    • How do you work with your keywords today?

    • Are there any natural business classifications?

    • How do you presently report on your business?

    • Do you provide any SEO performance reporting to management?

    • Are there any pet projects being worked on at the moment?

    • Is there a report you have always yearned for?


Analyse business drivers
Analyse - Business Drivers

  • What are the key business drivers and what does success look like?

    • How do you presently benchmark your effort?

    • Do you need to show the value of SEO in anyway? Monetary / Costs

    • Which areas of the business do well?

    • which areas do you feel there is room for improvement?

    • What are the biggest pain points today?

    • What are Skyscanner’s short and long term goals as a business and the UK website?


Training implementation
Training & Implementation

  • What happens next?

    • Setup and scheduling.

    • Hydra team aligning the tool to Skyscanner.

    • Hydra team creating classifications and groupings.

    • Weekly call to discuss classifications and the direction we are headed.

    • Training Starting week commencing 24thOctober.


Training implementation1
Training & Implementation

  • Training what to expect?

    Session 1 – Create - WordBank (Basic)

    o Adding keywords

    o How to create classifications

    o Upload classifications from .csv files

    o How to use the auto assign facility

    o How to unassign keywords and lock keywords

    o How to move tags/nodes

    Session 2 – Analysis (Basic)

    o Creating a dashboard from scratch

    o Selecting apps for dashboards

    o Selecting classifications for apps

    o Selecting metrics and visual cues for apps

    o Customising an existing dashboard layouts



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