N atural paid and social become one
This presentation is the property of its rightful owner.
Sponsored Links
1 / 11

n atural, paid and social become One PowerPoint PPT Presentation


  • 48 Views
  • Uploaded on
  • Presentation posted in: General

n atural, paid and social become One. One Platform – Discovery Session . Goal: To immerse myself into your business and people to best align the One Platform to your day-to-day needs. Points to cover : Data Sources – review data sources available and how Hydra will use them.

Download Presentation

n atural, paid and social become One

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


N atural paid and social become one

natural, paid and social become One


One platform discovery session

One Platform – Discovery Session

  • Goal:

    • To immerse myself into your business and people to best align the One Platform to your day-to-day needs.

  • Points to cover:

    • Data Sources – review data sources available and how Hydra will use them.

    • Classifications – How they are derived and why they are important?

    • Business Drivers – How do you measure presently?

    • Training & Implementation – what you can expect.


T he one platform

the One platform

  • keyword suggestions

  • tag your business structure

  • auto assign to groups

  • auto create keywords

  • assess opportunity

  • see conversion

  • measure page health

  • measure competitors

  • build a link plan

  • task improvements

  • innovative new campaigns

  • improve pages


Core functionality

Core functionality

  • Automated keyword discovery

  • Automated keyword classification

  • Automated keyword-to-page mapping

  • Automated SEO Health scoring

  • Interactive reporting

  • Analytics plugin

  • Competitor benchmarking


Wordbank tm

WordBankTM


Wordbank tm1

WordBankTM

  • Data from multiple sources

    Increase the variety of phrases and keywords to drive creativity and accuracy

    • Adwords

    • Bing

    • Travel Specific feeds or APIs

    • Social Feeds

    • Twitter Page

    • Facebook Page

    • Blogs & Forums

    • Analytics


Create classifications

Create - Classifications

  • Classify and organise according to your needs

    Fast, automated classification, quicker results

    • How do you work with your keywords today?

    • Are there any natural business classifications?

    • How do you presently report on your business?

    • Do you provide any SEO performance reporting to management?

    • Are there any pet projects being worked on at the moment?

    • Is there a report you have always yearned for?


Analyse business drivers

Analyse - Business Drivers

  • What are the key business drivers and what does success look like?

    • How do you presently benchmark your effort?

    • Do you need to show the value of SEO in anyway? Monetary / Costs

    • Which areas of the business do well?

    • which areas do you feel there is room for improvement?

    • What are the biggest pain points today?

    • What are Skyscanner’s short and long term goals as a business and the UK website?


Training implementation

Training & Implementation

  • What happens next?

    • Setup and scheduling.

    • Hydra team aligning the tool to Skyscanner.

    • Hydra team creating classifications and groupings.

    • Weekly call to discuss classifications and the direction we are headed.

    • Training Starting week commencing 24thOctober.


Training implementation1

Training & Implementation

  • Training what to expect?

    Session 1 – Create - WordBank (Basic)

    oAdding keywords

    oHow to create classifications

    oUpload classifications from .csv files

    oHow to use the auto assign facility

    oHow to unassign keywords and lock keywords

    oHow to move tags/nodes

    Session 2 – Analysis (Basic)

    oCreating a dashboard from scratch

    oSelecting apps for dashboards

    oSelecting classifications for apps

    oSelecting metrics and visual cues for apps

    oCustomising an existing dashboard layouts


Questions

Questions


  • Login