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n atural, paid and social become One. One Platform – Discovery Session . Goal: To immerse myself into your business and people to best align the One Platform to your day-to-day needs. Points to cover : Data Sources – review data sources available and how Hydra will use them.

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Presentation Transcript
one platform discovery session
One Platform – Discovery Session
  • Goal:
    • To immerse myself into your business and people to best align the One Platform to your day-to-day needs.
  • Points to cover:
    • Data Sources – review data sources available and how Hydra will use them.
    • Classifications – How they are derived and why they are important?
    • Business Drivers – How do you measure presently?
    • Training & Implementation – what you can expect.
t he one platform
the One platform
  • keyword suggestions
  • tag your business structure
  • auto assign to groups
  • auto create keywords
  • assess opportunity
  • see conversion
  • measure page health
  • measure competitors
  • build a link plan
  • task improvements
  • innovative new campaigns
  • improve pages
core functionality
Core functionality
  • Automated keyword discovery
  • Automated keyword classification
  • Automated keyword-to-page mapping
  • Automated SEO Health scoring
  • Interactive reporting
  • Analytics plugin
  • Competitor benchmarking
wordbank tm1
WordBankTM
  • Data from multiple sources

Increase the variety of phrases and keywords to drive creativity and accuracy

    • Adwords
    • Bing
    • Travel Specific feeds or APIs
    • Social Feeds
    • Twitter Page
    • Facebook Page
    • Blogs & Forums
    • Analytics
create classifications
Create - Classifications
  • Classify and organise according to your needs

Fast, automated classification, quicker results

    • How do you work with your keywords today?
    • Are there any natural business classifications?
    • How do you presently report on your business?
    • Do you provide any SEO performance reporting to management?
    • Are there any pet projects being worked on at the moment?
    • Is there a report you have always yearned for?
analyse business drivers
Analyse - Business Drivers
  • What are the key business drivers and what does success look like?
    • How do you presently benchmark your effort?
    • Do you need to show the value of SEO in anyway? Monetary / Costs
    • Which areas of the business do well?
    • which areas do you feel there is room for improvement?
    • What are the biggest pain points today?
    • What are Skyscanner’s short and long term goals as a business and the UK website?
training implementation
Training & Implementation
  • What happens next?
    • Setup and scheduling.
    • Hydra team aligning the tool to Skyscanner.
    • Hydra team creating classifications and groupings.
    • Weekly call to discuss classifications and the direction we are headed.
    • Training Starting week commencing 24thOctober.
training implementation1
Training & Implementation
  • Training what to expect?

Session 1 – Create - WordBank (Basic)

o Adding keywords

o How to create classifications

o Upload classifications from .csv files

o How to use the auto assign facility

o How to unassign keywords and lock keywords

o How to move tags/nodes

Session 2 – Analysis (Basic)

o Creating a dashboard from scratch

o Selecting apps for dashboards

o Selecting classifications for apps

o Selecting metrics and visual cues for apps

o Customising an existing dashboard layouts

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