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National Consumer Agency Market Research Findings: Gift Vouchers/Cards December 2013 Research Conducted by

National Consumer Agency Market Research Findings: Gift Vouchers/Cards December 2013 Research Conducted by. Table of Contents . Key Findings Gift Voucher/Card Survey Research Methodology and Profile of Sample. Key Findings. Key Findings .

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National Consumer Agency Market Research Findings: Gift Vouchers/Cards December 2013 Research Conducted by

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  1. National Consumer Agency Market Research Findings: Gift Vouchers/Cards December 2013 Research Conducted by
  2. Table of Contents Key Findings Gift Voucher/Card Survey Research Methodology and Profile of Sample
  3. Key Findings
  4. Key Findings 81% of consumers have bought gift vouchers/cards in the past and 51% are planning to buy gift vouchers/cards this Christmas Average anticipated spend on gift vouchers/cards this Christmas is €174 When purchasing or receiving gift vouchers/cards, over 1 in 4 do not check the expiry date When receiving a gift voucher/card, 4 in 5 (78%) do not check the fees and charges Almost half of adults (48%) have let a gift voucher/card expire Majority don’t know what happens if a company that has provided gift vouchers/cards goes into liquidation
  5. Gift Voucher/Card Survey
  6. 4 in 5 have given a gift voucher/card as a Christmas present in the pastBase: All adults 16+ 1,011 % No, have not given a gift voucher/card as a present Yes, have bought a gift voucher/card as a present High proportion of consumers (81%) have given gift vouchers/cards as a Christmas present in the past. Highest amongst women, 35-54’s and the higher socio economic grouping * Caution Small Base
  7. Half plan to give a gift voucher/card this yearBase: All adults 16+ 1,011 No, do not plan on purchasing gift vouchers./cards as Christmas presents this year % Yes, plan on purchasing gift vouchers/cards as Christmas presents this year Just over half (51%) of consumers plan to give gift vouchers/cards as Christmas presents this year * Caution Small Base
  8. €174 is the average intended spend on gift vouchers/cards this ChristmasBase: All who plan on giving Christmas gift vouchers/cards 519
  9. Multi Outlet Vouchers/Cards are the Most Popular Base: All adults 16+ 1,011 Most likely to purchase % Any Purchase %
  10. 3 in 4 check expiry dates, while just half check conditions of use when purchasing a gift voucher/cardBase: All who buy gift vouchers/cards 971 Check Conditions of Use Check Expiry Dates No No Yes Yes
  11. 3 in 5 have received a gift voucher/card as a present in the last 12 monthsBase: All adults 16+ 1,011 % No, have not received a gift voucher/card as a present in past 12 months Yes, have received a gift voucher/card as a present in past 12 months Women more likely to have received a gift voucher/card as a present in past 12 months * Caution Small Base
  12. On receiving gift vouchers/cards, 3 in 4 check expiry dates, while just half check conditions of use. Just 1 in 5 check fees and charges.Base: All who received a gift voucher/card in last 12 months 645 Check Expiry Dates Check Conditions Check Fees & Charges No No No Yes Yes Yes
  13. Almost half have let a gift voucher/card expireBase: All adults 16+ 1,011 % No, have not let a gift voucher/card expire Yes, have let a gift voucher/card expire Women, 35-54’s, higher socio economic grouping, Dublin and Munster region are most likely to have let a gift voucher/card expire * Caution Small Base
  14. Majority of consumers unaware of their rights if company goes into liquidationBase: All adults 16+ 1,011 %
  15. Research Methodology and Profile of Sample
  16. Methodology and Profile of SampleBase: All adults 16+ 1,011 Dublin Rest of Leinster Munster Conn./Ulster 15-34 35-54 55+ ABC1 C2DE F Male Female A nationally representative sample of 1,011 adults aged 16+ was surveyed via means of a telephone omnibus. Fieldwork was conducted between 12th – 25th November 2013. Quotas are imposed in relation to gender, age, social class & region to ensure that the sample is reflective of the Irish population aged 16+.
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