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Journalism 285. Patrick Howe Lecturer. Audio Tips. You can do audio with videocam Avoid background noise! Sound bites: 2-15 seconds Keep them short Natural sound Use sound you recorded yourself Nat sound full: 1-5 seconds. Digital Marketing. Two ways to make money in MMJ

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journalism 285

Journalism 285

Patrick Howe

Lecturer

audio tips
Audio Tips
  • You can do audio with videocam
  • Avoid background noise!
  • Sound bites: 2-15 seconds
    • Keep them short
  • Natural sound
    • Use sound you recorded yourself
    • Nat sound full: 1-5 seconds
digital marketing
Digital Marketing
  • Two ways to make money in MMJ
    • Work for a company (more later)
    • Start you own
  • Either way depends on traffic
    • No traffic=no money
  • Today is about getting traffic
frequent updates
Frequent Updates
  • Blogs need fresh content
  • More posts lead to more growth
  • News sites: multiple posts/day
  • Personal blogs: daily is best
who s visiting your blog
Who’s Visiting Your Blog?

View your WordPress stats

  • Clickable chart
  • Top posts and pages
  • Referrers
  • Search engine terms
  • Clicks (outbound links)
web site analytics
Web Site Analytics
  • Pageviews – total number of pages viewed in a given period
  • Visits – Number of times anyone visits the site (including repeat visitors)
  • Unique visitors - Number of times anyone visits the site (excluding repeats)

EXAMPLE – John visits your site 3 times in a day and Sue visits 2 times:

  • How many visits?
  • How many unique visits?
search engine basics
Search Engine Basics
  • Major source of your traffic
  • Spiders and robots
    • Crawl the web scanning text
    • Spider Simulator: http://goo.gl/Pj5IK
  • Index
  • Keywords
    • What people type in search box
    • Should be in your copy
    • Keyword checker: http://goo.gl/gLBGN

(most important should be biggest)

seo search engine optimization
SEO: Search Engine Optimization
  • Want to get to 1st page of results (example)
  • Quality content is king
  • Use words people would search for
  • Inbound links (backlinks). Also, outbound and internal.
  • Title tag – should display headline (example)
  • Images generate traffic: Always use captions
  • Keyword tag
  • Give it time
social media
Social Media
  • Facebook
  • Twitter
  • Publicize on WordPress (Settings/Sharing)
google tools
Google Tools
  • Webmaster Guidelines
  • Starter Guide
  • Google Insights
  • Paid search results: AdWords
ethical issues
Ethical Issues
  • Write for readers or robots?
  • Should news coverage be based on stats?
seo headlines
SEO Headlines
  • Headlines viewed more than the story
  • Critical for search engines
  • Not about being clever or witty
  • Make them simple, clear and direct
  • Give main idea of the story
  • Give location (common in searches)
  • Use keywords people would search for. Those words should also be in the story.
  • Specific keywords better than general
seo headlines not about being clever
SEO HeadlinesNOT ABOUT BEING CLEVER

Non SEO:

What’s in a name?

SEO:

Netflix drops plan to rename DVD service to Qwikster

seo headlines specific better than general
SEO HeadlinesSPECIFIC BETTER THAN GENERAL

Non SEO:

Restaurant chain adding second local location

SEO:

Second Chipotle restaurant coming to San Luis Obispo

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