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The MyFace Project. By: Katie Atkinson, Staci Cooper, Blake Davis, Laci Fritts , Dessie Wingo. Examination of the differences in advertising while changing relationship status. . Advertising Male vs. Female. Age: 23 years old Interests: Golf, football, baseball, and tennis

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The myface project

The MyFace Project

By: Katie Atkinson, Staci Cooper, Blake Davis, LaciFritts, DessieWingo


Advertising male vs female

Advertising Male vs. Female


Meet robbie

Age: 23 years old relationship status.

Interests: Golf, football, baseball, and tennis

“I’m generally an easy-going kind of guy who likes to go out and meet new people.”

Meet Robbie


Relationship status changes

  • Single relationship status.

    • singles sites, macbook ad, become a firefighter ad, hair removal, teeth whitening, ebay/half.com

Relationship Status Changes


Relationship status change

  • In a relationship relationship status.

    • Moneystories.com, men under 25 car insurance, cheap Superbowl lodging, sell gold for cash

Relationship Status Change


Relationship status change1

  • Engaged relationship status.

    • Government bailout, marketing employment ads, weddingwire.com ads, wedding catering ads

Relationship Status Change


Relationship status change2

  • Married relationship status.

    • 5 tips for a flat stomach, play duck hunt, 4 ties for $12, Art degrees, Netflix

Relationship Status Change


Meet milly

Age: 23 years old relationship status.

Interests: Horseback riding, swimming, photography, and dancing

“I enjoy meeting new people and having a blast with my friends and family.”

Meet Milly


Relationship status changes1

  • Single relationship status.

    • Bonnaroo 2009, Condos, funny t-shirts, dating sites, insurance, “are you pregnant?” ads

Relationship Status Changes


Relationship status change3

  • In a relationship relationship status.

    • Auto insurance, Simon G jewelry, digital scrapbooking, condos, health insurance

Relationship Status Change


Relationship status change4

  • Engaged relationship status.

    • Wedding catering, honeymoon locations and packages, dress ads, flower arrangements, house ads

Relationship Status Change


Relationship status change5

  • Married relationship status.

    • World Malaria Day, free learn Spanish, houses for sale, urine odor removal, kiss your husband

Relationship Status Change


Project analysis

  • Depending on your relationship status, the advertisements change accordingly.

  • For Robbie, through the course of going from single to engaged the advertisements became increasingly “responsible.” (hair removal to car insurance to employment ads)

  • For Milly, the advertisements changed to be geared towards taking care of home/husband. (funny t-shirts to scrapbooking to house ads to urine removal)

Project Analysis


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