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The MyFace Project. By: Katie Atkinson, Staci Cooper, Blake Davis, Laci Fritts , Dessie Wingo. Examination of the differences in advertising while changing relationship status. . Advertising Male vs. Female. Age: 23 years old Interests: Golf, football, baseball, and tennis

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the myface project

The MyFace Project

By: Katie Atkinson, Staci Cooper, Blake Davis, LaciFritts, DessieWingo

meet robbie

Age: 23 years old

Interests: Golf, football, baseball, and tennis

“I’m generally an easy-going kind of guy who likes to go out and meet new people.”

Meet Robbie
relationship status changes

Single

    • singles sites, macbook ad, become a firefighter ad, hair removal, teeth whitening, ebay/half.com
Relationship Status Changes
relationship status change

In a relationship

    • Moneystories.com, men under 25 car insurance, cheap Superbowl lodging, sell gold for cash
Relationship Status Change
relationship status change1

Engaged

    • Government bailout, marketing employment ads, weddingwire.com ads, wedding catering ads
Relationship Status Change
relationship status change2

Married

    • 5 tips for a flat stomach, play duck hunt, 4 ties for $12, Art degrees, Netflix
Relationship Status Change
meet milly

Age: 23 years old

Interests: Horseback riding, swimming, photography, and dancing

“I enjoy meeting new people and having a blast with my friends and family.”

Meet Milly
relationship status changes1

Single

    • Bonnaroo 2009, Condos, funny t-shirts, dating sites, insurance, “are you pregnant?” ads
Relationship Status Changes
relationship status change3

In a relationship

    • Auto insurance, Simon G jewelry, digital scrapbooking, condos, health insurance
Relationship Status Change
relationship status change4

Engaged

    • Wedding catering, honeymoon locations and packages, dress ads, flower arrangements, house ads
Relationship Status Change
relationship status change5

Married

    • World Malaria Day, free learn Spanish, houses for sale, urine odor removal, kiss your husband
Relationship Status Change
project analysis

Depending on your relationship status, the advertisements change accordingly.

  • For Robbie, through the course of going from single to engaged the advertisements became increasingly “responsible.” (hair removal to car insurance to employment ads)
  • For Milly, the advertisements changed to be geared towards taking care of home/husband. (funny t-shirts to scrapbooking to house ads to urine removal)
Project Analysis
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