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Kick-off Meeting February 2003 German Project Partner

Kick-off Meeting February 2003 German Project Partner. Overview. Tasks for the German Project Partner Illustration of components already prepared WebSM Needs Assessment Survey WebSM Intercept Evaluation Survey Ideas discussed in Mannheim in the last weeks Editing concept & rights

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Kick-off Meeting February 2003 German Project Partner

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  1. Kick-off Meeting February 2003German Project Partner

  2. Overview • Tasks for the German Project Partner • Illustration of components already prepared • WebSM Needs Assessment Survey • WebSM Intercept Evaluation Survey • Ideas discussed in Mannheim in the last weeks • Editing concept & rights • Technical implementation • ´Branding´ of new site • Materials for portal promotion • Organizational structure at German Project Partner

  3. Tasks German Project Partner • Assessment of needs among portal users (WP 2-2) • WebSM Needs Assessment Survey • Formative Evaluation (WP 6) • WebSM Needs Assessment Survey • Development of quality criteria/guidelines for inclusion of information (major part D; shared with SLO) • Development of area guide (major part D) • Consulting online-journal (major part SE) • Data inclusion and update (shared) • Portal promotion (shared)

  4. Components already prepared I WebSM Needs Assessment Survey • Aims and Scope: • Assessing Web-survey related I&C needs within the EU • Pre-testing thematic blueprint of site provided by SLO partners • Project-related exploitation: • Refining initial blueprint according to the newly identified needs and the subjective importance of proposed parts • Own scientific contribution about I&C needs in our field • Next steps: • Evaluation of current draft by project partners • Sampling design / Collecting addresses

  5. Components already prepared II WebSM Intercept Evaluation Survey • Aim: Instrument to formatively evaluate the WebSM portal • Materials and Procedure: • Step 1 - Pre-Access survey: Pop-Up or Interstitial survey of portal users: demographics, usage of WebSM, interests and expectations in WebSM (open-ended format), eMail-address for step 2 • Step 2 - Post-Access survey: Evaluating “Human factors criteria” of last WebSM usage on three dimensions: • Utility: Will it do what is needed functionally? Is it useful? • Usability: Will the users actually work it successfully? • Likability: Will the users feel it is suitable? • Credibility: As how trustworthy is the information regarded? • Continuous refinement of item battery of step 2 according to psychometric properties

  6. Ideas discussed in the last weeks • Editing concept & rights • Technical implementation • A whole bunch of OpenSource products is freely available (Examples: PHPNuke, PostNuke, Xoops etc.) • Why do we need a costly proprietary system? • What is the ´added value´ provided by the subcontractor? • ´Branding´ of new site • Unwanted associations & culture-robust branding • Websurveys.eu instead of WebSM? • Materials for portal promotion • Banners and other promotional materials (Flyers etc.) needed relatively early

  7. Organizational structure (Germany) • Michael: Assistant professor at U-Mannheim • > External consultant for WebSM • Wolfgang: Project consultant at ZUMA • > Internal consultant for WebSM • N.N.: Responsible person at ZUMA • Ph.D. student / Assistant researcher • Until Sept. 30th, 2003: • PHP programmer (40 hours/month paid by ZUMA) • Student assistant (20 hours/month) • From Oct. 1st, 2003: • N.N. / student assistant (40 hours/month)

  8. Questions?

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