Festivals of old strathcona
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Festivals of Old Strathcona. Ice On Whyte Festival. Started as a small street showcase for ice sculpting Moved from the street to McIntyre Park and started calling it a festival Second year in the park an ice slide was added

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Festivals of Old Strathcona

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Festivals of old strathcona

Festivals of Old Strathcona


Ice on whyte festival

Ice On Whyte Festival

  • Started as a small street showcase for ice sculpting

  • Moved from the street to McIntyre Park and started calling it a festival

  • Second year in the park an ice slide was added

  • Third year moved to unnamed park further north and playground was expanded to several ice slides, including a large slide, castle, maze, entertainment tent and ice screen for movies.

  • Fourth year continued with increased activities and attendance – 35,000+ people.

  • Future – part of city wide “Spirit of Winter”


Ice on whyte

Ice on Whyte

  • Coordinator was deemed essential after the street event

  • Collaboration grew and included:

    • Sculptors Association of Alberta

    • Old Strathcona Foundation

    • Fringe Theatre Adventures

    • Various funding agencies

    • City of Edmonton winter festival group


Silly summer parade picnic in the park

Silly Summer Parade & Picnic in the Park

  • Canada Day Celebration for the past 20 years

  • Draws over 30,000 spectators to Whyte Avenue annually

  • Successful execution of this event requires open communication with many municipal departments including transportation, police services

  • The success of this event has been dependent on partnerships and sponsorships which have been cultivated over the past 20 years.

  • The Picnic in the Park has evolved out of need and a new location. This addition has created a fuller festival experience.


Festivals of old strathcona

July 1, 2008


Whyte avenue street sale

Whyte Avenue Street Sale

  • Started as a way to showcase Old Strathcona shops.

  • Closing Whyte Avenue would have a huge impact on attendance and awareness. It is the busiest street outside of freeways. Posters, radio and PSAs used.

  • Arts involvement brings free advertising.

  • Participation success factor – one on one.

  • OSBA buys vending permit & road closure costs.


Whyte avenue art walk

Whyte Avenue Art Walk

  • Began 13 years ago as a volunteer run festival with 25 artists spread over 1 block

  • Today is run by a team including a coordinator and features over 190 artists over 12 blocks

  • Expanded to include programming in McIntyre Park and the TransAlta Arts Barns

  • This non-juried festival attracts artists from across the prairies

  • This growth is the result of the successful cultivation of partnerships


Festivals of old strathcona

Festival Area Map


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