Strategic Corporate Social Responsibility. MBA 292C.1 21 January 2009 Professor Kellie A. McElhaney. Today’s class. Welcome! CSR in the News About the Course Us: Professor & Graduate Student Instructor (GSI) You: Registration, adds, drops The Projects. CSR in the News. CSR in the News.
Strategic Corporate Social Responsibility
21 January 2009
Professor Kellie A. McElhaney
CSR in the News
About CSR & This Course
Strategic corporate social responsibility is a business strategy that is embedded in day to day business operations, supports core business objectives, and leverages core competenciesto create business value and positive social change.
McDonald’s reports a quarterly loss of $126M
McDonald’s posts first quarterly loss of $344M
“People don’t go to sleep thin and wake up obese.”
“The understanding and comprehension of what hamburgers and French fries do has been with us for a long, long time.”
"That's absurd. People interested in the real issues are talking about the totality of an individual's lifestyle. McDonald's will do its part, but the lawsuits are publicity gimmicks."
"When this first came out, we teased [that] restaurants would have to put warning labels on their hamburgers. This opinion seems to be headed in that direction."
Fast Food Opponents:
“A fast-food company like McDonald’s may not be responsible for the entire obesity epidemic, but let’s say they’re 5% responsible. Five percent of $117 billion is still an enormous amount of money.”
“The changes are part of the food companies’ image campaign. Without accountability and legal standards, as soon as attention is focused elsewhere, they will pull back.”
"Chicken McNuggets, rather than being merely chicken fried in a pan, are a McFrankenstein creation of various elements not utilized by the home cook."
Components of Strategic CSR
Strategic Frameworks & Systems
CSR & Branding
Strategies of Change Management
CSR, Leadership & Innovation
Using Social Technology
Limitations of CSR
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Dow Chemical Company
Levi Strauss & Co.