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Design Principles

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Design Principles - PowerPoint PPT Presentation


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P -Proximity Keep items that are related with each other together, keep others far, far away. Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! Use white spaces to provide distance between unrelated items. Design Principles. Font Families

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P-Proximity

  • Keep items that are related with each other together, keep others far, far away.
  • Do NOT leave a blank line between a story’s title and the story. They are related, keep them together!
  • Use white spaces to provide distance between unrelated items.

Design Principles

  • Font Families
  • There are 3 major font families:
  • Serif: Font with a foot (Example: Times New Roman)
  • San serif: Font without a foot (Example: Arial)
  • Fun: All other fonts (Example: GiddyupStd)

Mackenzie Wissink

April 16th, 2013

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C-Contrast

  • Visual attraction on the page.
  • Keep elements the same or very different.
  • Make darks dark and light items light.
  • Place dark text on a light background and light text on a dark background.
  • Make big items big andsmall ones small.
  • R-Repetition
  • Aim for consistency.
  • Repetition will strengthens the reader’s sense of recognition.
  • Repeat elements throughout your document.
  • Repeat fonts, font sizes, colors, and graphics.
  • A-Alignment
  • There are four alignments:
    • Left: Use for large blocks of text that need to be read. This is a traditional style.
    • Right: Use for titles and small amounts of texts. This is funky.
    • Centered: Use for titles. This is formal.
    • Block: Use in newspapers.
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