Design principles
This presentation is the property of its rightful owner.
Sponsored Links
1 / 2

Design Principles PowerPoint PPT Presentation


  • 82 Views
  • Uploaded on
  • Presentation posted in: General

P -Proximity Keep items that are related with each other together, keep others far, far away. Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! Use white spaces to provide distance between unrelated items. Design Principles. Font Families

Download Presentation

Design Principles

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Design principles

  • P-Proximity

  • Keep items that are related with each other together, keep others far, far away.

  • Do NOT leave a blank line between a story’s title and the story. They are related, keep them together!

  • Use white spaces to provide distance between unrelated items.

Design Principles

  • Font Families

  • There are 3 major font families:

  • Serif: Font with a foot (Example: Times New Roman)

  • San serif: Font without a foot (Example: Arial)

  • Fun: All other fonts (Example: GiddyupStd)

Mackenzie Wissink

April 16th, 2013


Design principles

  • C-Contrast

  • Visual attraction on the page.

  • Keep elements the same or very different.

  • Make darks dark and light items light.

  • Place dark text on a light background and light text on a dark background.

  • Make big items big andsmall ones small.

  • R-Repetition

  • Aim for consistency.

  • Repetition will strengthens the reader’s sense of recognition.

  • Repeat elements throughout your document.

  • Repeat fonts, font sizes, colors, and graphics.

  • A-Alignment

  • There are four alignments:

    • Left: Use for large blocks of text that need to be read. This is a traditional style.

    • Right: Use for titles and small amounts of texts. This is funky.

    • Centered: Use for titles. This is formal.

    • Block: Use in newspapers.


  • Login