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AISGW 2009 Heads Conference The New Leadership Landscape: External and Internal Challenges for Today’s School Heads Harbourtowne Resort & Conference Center St. Michaels, MD October 22-23, 2009. The Year Ahead for AISGW Thomas Toch

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AISGW 2009 Heads ConferenceThe New Leadership Landscape:

External and Internal Challenges for Today’s School Heads

Harbourtowne Resort & Conference Center

St. Michaels, MD

October 22-23, 2009


The Year Ahead for AISGWThomas Toch

Executive Director, Association of Independent Schools of Greater Washington

[email protected]


Vision

  • Collegiality/networking between member schools at multiple levels (heads of school, admissions, teachers, etc.)

  • A thought-partner for member schools

  • An intellectual/policy leader on issues of importance to independent schools and the broader educational community

  • Strategic information and advice

  • A wide range of beneficial programming

  • High quality data collection and analysis

  • A voice to promote the collective strength and diversity of our schools


Objectives


  • 84 schools expansion

    • Urban, suburban, exurban, rural

    • Pre-school through high schools

    • Many missions, many instructional strategies

  • 34,000 students

  • 8,100 employees

The Membership


The Membership


  • School-level enrollment: expansion

    • median down 1 percent, average down 3 percent

    • 22 schools down 5 percent or more

    • 7 schools down 10 percent or more

The 2009-10 School Year


  • Tuition: expansion

    • median tuition increase:  4 percent

    • consistent across large, medium and small schools

    • 6 schools did not raise tuition

  • DC metro region consumer price index, Sept. 2008 to Sept. 2009:  -0.8 percent

The 2009-10 School Year


  • 100 percent membership dues received expansion

  • Programming income on target

  • Fall Dinner, Heads Conference, Job Bank consistent with YTD ‘08

  • Fall Dinner sponsorships currently at $36K (three times ’08-09 and nearly four times ’09-10 budget)

  • None of $92,000 advocacy budget spent

AISGW Finances


  • Encourage, enable entrepreneurialism expansion

  • Patricia Mayo now director of programs and strategic initiatives

  • Deborah Brafford’s role expanded into new initiatives

  • Christie Antoniewicz taking substantial role in programming

  • Will Montague contributes strong research skills

    • Performance oriented:

      • Have established 2009-10 individual and organizational goals and timelines

      • Performance metrics tied to staff evaluations

New Staffing Model


  • I expansion ncrease and improve services to schools

  • Raise our profile and that of our member schools among key constituents

  • Strengthen our financial position, ease pressure on dues

  • Improve internal and external communications

New Initiatives


  • Communicate the expansion richness and diversity of the Washington-area independent school community

  • Improve communication with and within schools network

  • Raise profile of AISGW, member schools among key audiences (especially parents, public)

  • Brand independent schools as engines of opportunity

  • Drive more traffic to and through the AISGW website

  • Establish AISGW website as a key portal for families searching for independent schools

  • Deliver more, enhanced web-based services, resources to member schools

Communications Initiative: Goals


Communications Initiative: The Plan


  • Currently is expansion static, will be dynamic

  • New features, improved navigation

  • Fresh, up-beat, more attractive visually (video clips of schools)

  • New profiles of member schools

  • Potential to be a powerful search tool for families

  • Education policy pages

  • Driving traffic through search engine optimization

  • Using social networking to drive collegiality, enhance visibility

Communications Initiative: Website Is Key


  • Teachers expansion

  • Business managers

  • Leadership training

  • Role for former AISGW school leaders

Expanded Programming


  • Two-way expansion job bank

  • Substitute-teacher registry

  • Purchasing consortia

    • landscaping

    • energy audits

    • insurance

    • sports equipment

    • food service

Expanded Services


New Revenue/Cost Savings Initiatives expansion

  • Electronic invoicing/invitations

  • Sponsorships

    • Fall dinner

    • Single-sponsor events

    • Preferred vendor arrangements

    • Purchasing consortia

    • Website

  • Foundation funding

    • Conversations launched

  • Reseller relationships

  • Target:  $1 million annual budget by 2011-12


  • Thought-leadership expansion

  • Tackle the big issues in independent education

  • Contribution to national policy conversation

  • Foundation-funded

  • Early project: Towards a new economic model for independent education

Policy Work


  • 21 expansion st Century Skills

  • The Next Generation of Student Assessments

  • The Future of On-line Education

  • Architects on the School of the Future and Green Design

Upcoming Programming Highlights


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