PART 1: INTRODUCTION TO BLOG

1. PART 1: INTRODUCTION TO BLOG Instructor: Mr Rizal Arbain Email:rizal-it@unisel FB:Facebook/rizal.arbain Website:www.rizalarbain.com H/P:012-3640239 Ibnu Sina Workshop 2012

2. OBJECTIVE • To explore knowledge of blog concept • To improve IT skills • To implement new environment study Chapter 2: Publishing Online

3. WORKSHOP DISTRIBUTION Chapter 2: Publishing Online

4. Overview • Blogs is two Web 2.0 tools that allow users to publish content online • Blogs function as online journals • A Web site is a collection of related Web pages that are usually hosted on the same server Chapter 2: Publishing Online

5. The Structure of Web-based Applications • Blogs offer users a simple way to publish content to the Web without the need to know HTML • HTML uses tags to instruct a Web browser how to display a Web page • Cascading Style Sheets (CSS) is a complementary technology that specifies fonts, colors, layout, and placement Chapter 2: Publishing Online

6. The Structure of Web-based Applications Chapter 2: Publishing Online

7. The Structure of Web-based Applications • Many Web applications use a three-tiered structure that allows users to interact with the Web site • Presentation tier deals with presentation of information • Middle tier is responsible for processing user input • Also called the business logic tier • Database tier is responsible for retrieving requested information Chapter 2: Publishing Online

8. Understanding Blogs • Users update their blogs by entering new content using a blogging application • Collection of all bloggers (people who post to their blogs) and their blogs is referred to as the blogosphere • A permalink can be used to link to a specific article on a blog • Blog members read and follow a blog Chapter 2: Publishing Online

9. Corporate Blogs Chapter 2: Publishing Online

10. Understanding Blogs • Citizen journalists share their thoughts about news and events Chapter 2: Publishing Online

11. News and Opinion Blogs Chapter 2: Publishing Online

12. Searching Frequently Updated Web Content • The World Live Web refers to the ever-changing nature of all types of information on the Web • News headlines • Frequently updated blogs • Updates on social networks • Popular terms on search engines Chapter 2: Publishing Online

13. Searching Frequently Updated Web Content Chapter 2: Publishing Online

14. Web-Based Blogging Applications Chapter 2: Publishing Online

15. Interacting with a Blogger Blog • Components of most blogging applications include the ability to: • Create and edit blog posts • Configure the blog’s settings • Select a design template and customize its layout Chapter 2: Publishing Online

16. Interacting with a Blogger Blog • To create a blog post, enter the title of the post • Use the text editor to perform basic text formatting • Create hyperlinks and upload images and videos • You can edit or delete posts Chapter 2: Publishing Online

17. Interacting with a Blogger Blog • The Settings tab contains options for specifying: • Blog’s title and description • Whether the blog should be added to Blogger’s blog listings • Whether search engines will be allowed to index the blog when a new post is submitted • Formatting settings • Whether to display blog comments • Email and mobile settings • Permissions settings Chapter 2: Publishing Online

18. Interacting with a Blogger Blog Chapter 2: Publishing Online

19. Interacting with a Blogger Blog • The Layout tab allows you to configure your blog by customizing: • Page elements • Gadgets / widgets • Fonts and colors • Templates Chapter 2: Publishing Online

20. Blogging with Multimedia • Bloggers can upload images and videos from their computer, or third-party multimedia sharing services such as Flickr or YouTube • Adding images to a blog enhances the blog • Most blogging applications resize images so that they fit in the content area • Use images in a compressed image format to reduce size Chapter 2: Publishing Online

21. Blogging with Multimedia Chapter 2: Publishing Online

22. Blogging with Multimedia Chapter 2: Publishing Online

23. Blogging with Multimedia • You can embed content in a blog or on a Web page Chapter 2: Publishing Online

24. Blogging with Multimedia Chapter 2: Publishing Online

25. Blogging with Multimedia • Most video-sharing Web sites contain the embed code that you should place into your blog application’s HTML editor Chapter 2: Publishing Online

26. Blogging with Multimedia • Video blogs are blogs whose posts primarily contain videos recorded by or featuring the owner of the blog Chapter 2: Publishing Online

27. Extending a Blog’s Value • After creating a blog, you should publicize it to increase traffic • Include blog URL in e-mail signature • Add links/information to social networking sites • Become an active participant on other blogs • Back (inbound) links and outbound links • Post reciprocal links • Notify search engines (ping) when there is updated content Chapter 2: Publishing Online

28. Extending a Blog’s Value Chapter 2: Publishing Online

29. Extending a Blog’s Value • Advertising is the main source of revenue for most blogs • Leaderboard/banner ads • Skyscraper ads • Context-sensitive text, image, or video advertisements are related to page content Chapter 2: Publishing Online

30. Extending a Blog’s Value Chapter 2: Publishing Online

31. Extending a Blog’s Value • Google AdSense ads displayed on a blog are priced at either • Cost-per-click (CPC) • Paid when users click an advertisement • Cost-per-1000-impressions (CPM) • Paid when the ad appears 1000 times • Blogger offers built-in functionality to work with Google AdSense Chapter 2: Publishing Online

32. Extending a Blog’s Value Chapter 2: Publishing Online

33. Summary • Blogs facilitate the process of creating and sharing online content • Three-tiered architecture of Web applications • Blogging is a popular tool for individuals and organizations • Blogs usually are authored and maintained by individuals. Chapter 2: Publishing Online