phil barton keep britain tidy network conference monday 14 th march
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Phil Barton Keep Britain Tidy Network Conference Monday 14 th March

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Phil Barton Keep Britain Tidy Network Conference Monday 14 th March. Background. Litter Round Table, March 2010 -called for collective action to tackle littering Coalition Government commitment to ‘…work to reduce litter’ and support the Convention process led by Defra

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Presentation Transcript

Litter Round Table, March 2010 -called for collective action to tackle littering

Coalition Government commitment to ‘…work to reduce litter’ and support the Convention process led by Defra

Challenge Group established-businesses, exemplar land managers and NGOs

Five companies helped develop a common brand as an ‘umbrella’ for action by all sectors

1st National Litter Convention - December 2010


The Love Where You Live Commitment

1 - Encourage personal responsibility and positive action

2 – Take responsibility for keeping your own immediate area clean

3 - Work in partnership with neighbours to reduce litter

4 - Raise awareness and education about the prevention of littering

5 – Make it easy for people not to drop litter

6 – Become an active ambassador for clean, green places throughout England and the UK

All members will be expected to actively address these litter issues to build public trust in the brand and campaign

The Commitment

how will it work
How will it work?

Keep Britain Tidy will work alongside Membership Organisations to create

The Litter Commitment

This will be supported by:

1 – A campaign solution that is highly visible, accessible and effective

2 – A leading anti-litter campaign that drives behaviour change and positive action We expect this to include a full suite of appropriate media – from TV to Twitter

3 – The development of new partnerships and operations throughout England and the UK

4 – Programmes for public education and awareness to build a collaborative approach to the issue

5 – Research to measure effectiveness and key priorities

6 – Close associations to National and Local Government policy

measuring success
Measuring Success

By bringing together a wide range of audiences to focus on behaviour and proactive solutions for littering; the Litter Commitment will provide a core proposition by which success can be measured.

Success will be measured by:

1 – Measured reductions in the amount of litter & incidents of littering

2 – Changes in attitudes and behaviours towards littering from each target audience (business, community and individuals)

3 – Active engagement in the Love Where You Love programme and commitment

4 – Engaging with 3 million registered individuals committed to reducing litter

5 – Engaging with 3,000 UK businesses and organisations signed up in the first 3 years

love where you live where we are
Love Where You Live – Where we are
  • Since litter convention series of ongoing follow up meetings to secure funding and support for Love Where You Live
  • Meetings with public sector bodies to ensure the campaign is ‘joined up’ to existing like minded activity – e.g Recycle Week
  • Several private sector organisations have expressed a keen interest in the campaign and have a made a significant financial and ‘in kind’ contribution
  • Ongoing programme of activity to communicate with local authorities, housing associations and other NGO’s to galvanise support for Love Where You Live
love where you live branding
Love Where You Live Branding
  • Brand guidelines available for circulation this month. All partners will be able to use the logo and brand from 29th March
  • Have trademarked the logo and acronym and secured all available url’s
  • Focus on how Love Where You Live can co-brand with existing or planned local authority campaigns
love where you live digital platform
Love Where You Live Digital Platform
  • Facebook and Twitter pages for public engagement to be launched on 29th March.
  • to be directed to Facebook until launch of digital platform
  • Full web build due to commence next month
  • Two key elements to the website – Corporate & Public Facing
  • Works as a networking tool providing solutions to the problem of litter through sharing ideas and best practice
  • Works as a catalyst for the campaign – bringing the brand alive for the public, local authorities and business and ultimately leading to action and behaviour change
love where you live campaign timeline
Love Where You Live Campaign Timeline
  • Dec 2010 – Litter convention announce LWYL
  • March 2011 – Start formal communication of

key LWYL information via e-newsletter & webinar

- Logo and brand available to all partners

- Launch of LWYL facebook site & Twitter site

  • May – September 2011 – Ongoing period of activity linking in with existing local authority and partner activity to populate site and increase awareness of LWYL
love where you live campaign timeline1
Love Where You Live Campaign Timeline
  • September 2011 – Week of action for the public and private sector bodies taking action to show why they love where they live
  • From September onwards – Regular activities, launches, communication with and through Love Where You Live Partners
how can local authorities get involved
How can local authorities get involved?

Plan Love Where You Live into upcoming activity

Adopt Love Where You Live brand

Use your networks to extend the reach of the campaign

Support LWYL through your usual media channels inc social media

Consider customer, staff and stakeholder engagement

Support LWYL through your own activity

love where you live next steps
Love where You Live Next Steps
  • Monthly newsletter which will update partners on key achievements/milestones
  • Join our online Web Seminar on Thursday 24th March 10am -11am to find out more detailed information about the campaign plan
  • To register or to sign up to newsletter email [email protected]