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Kyiv’s new shopping mall – UniverCity

UniverCity. Kyiv’s new shopping mall – UniverCity. Unique attributes.

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Kyiv’s new shopping mall – UniverCity

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  1. UniverCity Kyiv’s new shopping mall – UniverCity

  2. Unique attributes • This shopping mall development is situated in the historical centre of Kiev, where the busiest business areas of city cross the most prestigious educational institutions. About 60,000 people and 30,000 automobiles pass through the location of this project every day. • 2. This shopping mall directly borders Shevchenko Park – a favourite relaxation place for residents of Kiev and guests of the city. No other existing or projected shopping mall in Kiev has this unique advantage. According to surveys carried out in the area, during the warmer times of the year this park is visited every day by 25% of all of the students, workers and residents from the surrounding area. Kyiv’s new shopping mall – UniverCity

  3. Unique attributes 3. The image of the shopping mall will be projected as YOUTH ENTERTAINMENT - SHOPPING CENTRE. There is no such similar establishment in Kiev which is positioned this way. Our basic target audience – youths between the ages of 18 and 28 have no "cult" place to visit in Kiev, we would like this to be our shopping mall. In order that this project will meet all the maximum possible requirements and tastes of our target audience, a whole floor of our object is designed as an ENTERTAINMENT SECTOR; offering bowling, an ice skating rink, a multiplex cinema and a attractions/games zone. Kyiv’s new shopping mall – UniverCity

  4. Competitive advantages • Our target audience is concentrated in immediate proximity from the object due to the presence of The National university, Medical Institute, Pedagogical Institute, Technical School of Communication (connection), Institute of the Food industry, all being close by; many offices are within a 5 minute walk and, importantly, the proximity of Shevchenko Park; all contribute to a significant territorial advantage. Kyiv’s new shopping mall – UniverCity

  5. Competitive advantages • All the latest tendencies and experience of shopping center development in the European market have been taken into consideration while designing “UniversCITY” Shopping Centre; • Presence of powerful "anchors" (key tenants), drawing with them according to their popularity and quality of the goods, both increased visitor numbers to the shopping mall and also potential tenants; • For the first time in a shopping mall in Kiev, a park of attractions, offering entertainment for the whole family. Kyiv’s new shopping mall – UniverCity

  6. Competitive advantages 3. The applied architectural decisions in our shopping mall make the experience of visitors pleasant and as much as possible promote active shopping: · In the central part of the shopping mall an atrium will be the architectural highlight which is clearly visible from all 3 levels; · The central aisles are about 6 meters wide, allowing for comfortable free movement of visitors to the centre; · Ceiling height ranges from 3 to 5.3 meters; · Internally, each floor of the shopping mall will look like one big business “street” with a clear view from one end to the other. Kyiv’s new shopping mall – UniverCity

  7. Competitive advantages 3. The applied architectural decisions in our shopping mall make the experience of visitors pleasant and as much as possible promote active shopping: · In the central part of the shopping mall an atrium will be the architectural highlight which is clearly visible from all 3 levels; · The central aisles are about 6 meters wide, allowing for comfortable free movement of visitors to the centre; · Ceiling height ranges from 3 to 5.3 meters; · Internally, each floor of the shopping mall will look like one big business “street” with a clear view from one end to the other. Kyiv’s new shopping mall – UniverCity

  8. Our work to date, development of the project • Complex market research of preferences and wishes of potential visitors to the shopping mall among students of nearby higher education institutes, office workers and local residents. • 2. An outline concept of tenancy for the shopping mall has been created, paying attention to target audience, tenant mix, providing correct delivery points for both trade and entertainment sections. Kyiv’s new shopping mall – UniverCity

  9. Our work to date, development of the project 3. The project has been advertised among the largest domestic and foreign retailers, who have shown a huge interest in the project. At the moment, negotiations with key tenants are already under way. Potential tenants have expressed their readiness to conclude contracts in the entertainment sector and the large trading areas, as follows: a. cinema - 1,150 м2; b. skating rink - 750 м2; c. bowling - 2,000 м2; d. shop of computer technical equipment - 500 м2; e. food supermarket - 550 м2; f. two-level supermarket of youth clothes - 1,500 м2. Kyiv’s new shopping mall – UniverCity

  10. Our work to date, development of the project We have also already received applications from smaller potential tenants totaling an area of about 1,000 м2. At this point therefore, we already have commitments for rental of a total of 6,450 м2, representing 37% of all the gross leaseable area. Kyiv’s new shopping mall – UniverCity

  11. Our work to date, development of the project • The Rules of Trade have been already made and agreed with the potential tenants of the shopping mall; templates of contracts with the tenants have been already prepared, providing the owners of the shopping mall maximum flexibility to adjust their relationship with tenants. • 5. Firm style and general strategy of advertisement both for the period of construction and after its opening has been developed, targeted towards the market positioning of the shopping mall and tested on focus-group of our target audience. Kyiv’s new shopping mall – UniverCity

  12. General information on the project Kyiv’s new shopping mall – UniverCity

  13. Outline financial information Kyiv’s new shopping mall – UniverCity

  14. Property Overview Comparative characteristics against other shopping malls Kyiv’s new shopping mall – UniverCity

  15. First Level Plan - Right Wing

  16. First Level Plan - Right Wing

  17. Second Level Plan

  18. Third Level Plan

  19. Contact us: Ukrainian Trade Guild BC «Parus»,11th floor, 2 Mechnikova str. Kiev 01601,Ukraine Tel/fax: +(380 44) 537 23 65 Mob: 050 356 08 57 Julia Badyul Investment projects department

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