Communication strategy of a french bank
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Communication Strategy of a French Bank. Plan. The company Communication strategy, about Customers : Individuals, Professionals, Associations S tockholders Medias Gouvernement Local instances Intern partners / employees Competitors Our vision. The company. Some numbers :

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Communication Strategy of a French Bank

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Communication strategy of a french bank

Communication Strategy of a French Bank


Communication strategy of a french bank

Plan

  • The company

  • Communication strategy, about

    • Customers : Individuals, Professionals, Associations

    • Stockholders

    • Medias

    • Gouvernement

    • Local instances

    • Internpartners / employees

    • Competitors

  • Our vision


The company

The company

  • Some numbers :

    • Create in 1882

    • 59 450 employees (2007)

    • 14,9 millions customers

    • 2nd place in retailbanking in France

    • 3 majors competitors(Crédit agricole, Banque populaire, Caisse d'épargne )

    • 2.73 billions euros result (2007)

    • 5148 agencies (2008) / 18 regional groups


Stockholders

Stockholders

  • unlisted company

    shareholders = customers (15millions)

  • Social shares distribution (15€/share)

    • Annual dividend

    • Acces to General Assemblies

    • Can be elected as administrator = Board of Directors

      • Donation for association

      • Loan decision


Local instances

Local instances

  • Subventions are delivered during Board of Directors

  • Support for local associations

    • Financial …

    • …but also with furniture providing

  • Partner of music events (Francofolies, NRJ Musics Award, fête de la musique…)

  • Foundation for the lecture

    • Create in 1992

    • 325 000€ for 80 projects in 2007

    • More than 1000 projects tota


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