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Communication Strategy of a French Bank

Communication Strategy of a French Bank. Plan. The company Communication strategy, about Customers : Individuals, Professionals, Associations S tockholders Medias Gouvernement Local instances Intern partners / employees Competitors Our vision. The company. Some numbers :

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Communication Strategy of a French Bank

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  1. Communication Strategy of a French Bank

  2. Plan • The company • Communication strategy, about • Customers : Individuals, Professionals, Associations • Stockholders • Medias • Gouvernement • Local instances • Internpartners / employees • Competitors • Our vision

  3. The company • Some numbers : • Create in 1882 • 59 450 employees (2007) • 14,9 millions customers • 2nd place in retailbanking in France • 3 majors competitors(Crédit agricole, Banque populaire, Caisse d'épargne ) • 2.73 billions euros result (2007) • 5148 agencies (2008) / 18 regional groups

  4. Stockholders • unlisted company shareholders = customers (15millions) • Social shares distribution (15€/share) • Annual dividend • Acces to General Assemblies • Can be elected as administrator = Board of Directors • Donation for association • Loan decision

  5. Local instances • Subventions are delivered during Board of Directors • Support for local associations • Financial … • …but also with furniture providing • Partner of music events (Francofolies, NRJ Musics Award, fête de la musique…) • Foundation for the lecture • Create in 1992 • 325 000€ for 80 projects in 2007 • More than 1000 projects tota

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