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Communication Strategy of a French Bank. Plan. The company Communication strategy, about Customers : Individuals, Professionals, Associations S tockholders Medias Gouvernement Local instances Intern partners / employees Competitors Our vision. The company. Some numbers :

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Presentation Transcript
slide2
Plan
  • The company
  • Communication strategy, about
    • Customers : Individuals, Professionals, Associations
    • Stockholders
    • Medias
    • Gouvernement
    • Local instances
    • Internpartners / employees
    • Competitors
  • Our vision
the company
The company
  • Some numbers :
    • Create in 1882
    • 59 450 employees (2007)
    • 14,9 millions customers
    • 2nd place in retailbanking in France
    • 3 majors competitors(Crédit agricole, Banque populaire, Caisse d\'épargne )
    • 2.73 billions euros result (2007)
    • 5148 agencies (2008) / 18 regional groups
stockholders
Stockholders
  • unlisted company

shareholders = customers (15millions)

  • Social shares distribution (15€/share)
    • Annual dividend
    • Acces to General Assemblies
    • Can be elected as administrator = Board of Directors
      • Donation for association
      • Loan decision
local instances
Local instances
  • Subventions are delivered during Board of Directors
  • Support for local associations
    • Financial …
    • …but also with furniture providing
  • Partner of music events (Francofolies, NRJ Musics Award, fête de la musique…)
  • Foundation for the lecture
    • Create in 1992
    • 325 000€ for 80 projects in 2007
    • More than 1000 projects tota
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