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Holdings. Five Companies …. 2011 Revenues: $21.386. …Dominate the American media economy. Primary Markets: TV Theaters. Ancillary Markets : Home Video/DVD Syndication Foreign Markets. Movies Television Satellite Cable. The Big Five. Public. Complementary Markets: Theme Parks

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Presentation Transcript
Five companies

Holdings

Five Companies…

2011 Revenues: $21.386

…Dominate the American media economy


Primary Markets:

TV

Theaters

Ancillary Markets:

Home Video/DVD

Syndication

Foreign Markets

Movies

Television

Satellite

Cable

The Big Five

Public

Complementary Markets:

Theme Parks

Toys

Video-Games

Merchandising

Music

Publishing

Vertical Integration

Horizontal Integration

Advertisers


Studios

Advertisers

Audiences

Networks

O & O’s

Affiliates

Independent Cos.

1984: ABC was largest media company,

with 2.8B in revenues


What happened

Components of a company work together to produce benefits that would be impossible for a single company.” (p. 78)

What happened?

Synergy


How did this happen
How did this happen?

Deregulation

+

Technology



Synergy and TV News

NBC News

ABC News

MSNBC

Primetime Live

Meet the Press

Nightline

This Week

20/20

Dateline NBC

Good Morning America

The Today Show



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