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Canadian Media. Our Culture, Our Identity. “ Living next to (the United States) is in some ways like sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.” -- Pierre Trudeau.

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Canadian media

Canadian Media

Our Culture, Our Identity


“ Living next to (the United States) is in some ways like sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

-- Pierre Trudeau


How are we affected by american culture
How are we affected by American culture? sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”


The arid commission of 1929
The Arid Commission of 1929 sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

  • Examines the state of radio in Canada

  • Recommends the creation of a national publicly funded radio broadcast network


Canadian broadcasting corporation
Canadian Broadcasting Corporation sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

In 1936, CBC radio begins in an attempt to prevent American culture from taking over Canada

CBC TV launched in 1952

cbc.ca launched in 1993


Massey commission 1951
Massey Commission 1951 sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

Determines that Canada is culturally threatened from the U.S.

Led to the creation of the Canada Council, which spends large amounts of money promoting Canadian culture


1971 quotas
1971: Quotas sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

Based on a 1956 recommendation, the Canadian government begins to impose quotas on radio and television broadcasters

These quotas become known as the Canadian Content, or CanCon rules


Current cancon rules
Current CanCon Rules sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

35% of all music aired each week on all AM and FM stations must be Canadian

50% of content aired between 6 PM and 12 AM on Canadian TV stations must be Canadian

60% of overall TV programming must be Canadian

The CBC must air 60% Canadian content during prime time


What counts as canadian music
What counts as “Canadian” music? sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

Canadian radio stations must adhere to the MAPL System – if a song meets two of the following criteria, it is considered Canadian

Music – composed entirely by a Canadian

Artist – primary performer is Canadian

Production – song recorded in Canada

Lyrics – written entirely by a Canadian


What counts as canadian tv
What counts as “Canadian” TV? sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

The definition is not as clear. Things to be considered:

Are the producer and key creative personnel Canadian?

What amount of money is paid to Canadians for services provided to make the program?

What amount of money is spent in Canada on lab processing?


Your task choose one
Your Task (Choose one): sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

  • Create two hours of radio programming. Your program list must adhere to CanCon regulations and be engaging for your radio audience

  • Create one evening of TV programming (6 pm to 12 pm). You must adhere to CanCon regulations and engage your audience


Who enforces these rules
Who enforces these rules? sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

  • The Canadian Radio-Television and Telecommunications Commission (CRTC)

  • Formed in 1976

  • The first head of the CRTC was Pierre Juneau, after whom the Juno Awards are named


What else does the crtc do
What Else Does the CRTC Do? sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

  • Grants licenses to broadcasters in Canada

  • Ensures that Canadian stations and networks are owned by Canadians

  • Makes decisions regarding how the Internet is provided to Canadians (e.g. Bell Canada’s new usage-based billing was approved by the CRTC)


Censorship in canada
Censorship in Canada sleeping with an elephant. No matter how friendly and even-tempered is the beast, if I can call it that, one is affected by every twitch and grunt.”

  • CRTC is often accused of censorship

  • Most censorship decisions are made by Canadian Broadcasting Standards Council, formed in 1990

  • The CRTC can refuse to grant or re-grant licenses to broadcasters if their content is deemed offensive to Canadians, as it did with one Quebec city radio station in 2004


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