Digital Selling - the Holy Grail for the future of business - focuses on online

1. Digital Selling - the Holy Grail for the future of business - focuses on online selling or branding Digital selling is the process of capitalizing on digital channels to find, interact and form a connection with prospective buyers and customers. The ultimate goal of the digital selling process is to build a strong foundation and effective relationships on digital platforms and convert these online networks into offline sales conversations. With the increase in customer demands and their tech-savvy approach in identifying suppliers at the click of a button, salespeople effectively streamline the digital selling techniques to digitally and socially reach the customer through various channels. In Ebrahim Laher’s years of analyzing this shift from traditional stores and shops to digital selling platforms, there is one aspect that is of utmost importance. The process of shifting requires a shift in the mindset and building trust, relationships with potential buyers. In his opinion, it is always for the digital selling professionals to establish a regular and routine sales accent so that their approach is authentic, effective and consistent in engaging the modern buyers to kick start more sales conversations. Over the years Ebrahim Laher has helped many businesses make the shift from traditional ways of selling to the world of digital selling. He has assisted several clients to understand the true potential of digital selling and the powerful combination it forges when combined with digital marketing. Now with the world of social networks opening up avenues for digital and social selling tools, it creates the perfect setup for digital selling. Social selling on the other hand includes a plan that enterprises put into place to utilize social media to connect with their prospects through customer-oriented content and interactions with existing and potential prospects. Ebrahim Laher has often advised his clients and businesses that in the field of digital selling, growth is imminent and the combination of social and digital selling is vital for closing all sales deals. This is often because consumers and customers are receiving authentic and really useful support at every stage of the sales cycle as they weigh their options. It works so well because of this support as customers consider purchasing a product or service only after being convinced and supported. So how does this benefit business then? Over the years, he has helped businesses equip themselves with the right content development and marketing teams and strategies that are not only eye-catching but also generate a desire in the customers for the products and services associated with these businesses, ultimately generating sales and revenue. Here’s Ebrahim Laher’s take on the top 5 reasons digital selling is a boon and the Holy Grail that can create a better future for your business; 1. Digital selling gives any business an in-depth personalized look at their customers. 2. Digital selling helps you anticipate demand and plan supply. 3. Digital selling helps build a strong foundation for successful sales. 4. Digital selling is proven to be driven by data thereby allowing for better results. 5. Digital selling reinvents teamwork.

2. These factors above result in the perfect chance of success in your business in that Digital selling helps prospects find you, fosters trust and helps you find the best and the right prospects to reach you. Now how do we go about making this switch from the traditional ways of business sales to digital selling? The first step is a behavioural change which is crucial to flourishing in the digital sales transformation and the easiest way to accomplish this is by observing and identifying the organization’s goals and then measuring, reporting in detail on the behaviours tied to them. This will allow businesses to launch a foolproof digital selling program. Once this program is developed, the next most crucial step is the content that is developed purely for sales enhancement and hands down should be the most invaluable content to produce because it’s used to create and preserve conversations with existing and potential buyers. Overall Ebrahim Laher’s experience has allowed him to assist clients to break ground from what was historically and traditionally an adamant and inflexible business process and transform it into something dynamic for sales and marketing professionals. Further, the biggest engine for this is guiding businesses on the path of utilizing digitization to the maximum potential available. In his assessment, digital selling indeed creates a more collaborative selling environment for any kind of business without any limitations whatsoever. Ebrahim Laher’s sincere advice to businesses for many years now has been to take advantage of the widespread and large scale reach of digital selling that makes it easier to engage with the consumers globally and its resulting success can also be unceasingly tracked in real-time. Last but not least he would like to conclude by saying that the power of digital selling can enrich any kind of business if you start to employ it as fast as you can.