Social Media Techniques
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Social Media Techniques You Can Begin Using Tonight. Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email protected] www.cindyroyal.com www.onthatnote.com Tech.cindyroyal.net twitter.com / cindyroyal facebook.com / cindyroyal.

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Social Media Techniques You Can Begin Using Tonight

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Social media techniques you can begin using tonight

Social Media Techniques

You Can Begin Using Tonight

Cindy Royal, Ph.D

Associate Professor

Texas State University

School of Journalism and Mass Communication

[email protected]

www.cindyroyal.com

www.onthatnote.com

Tech.cindyroyal.net

twitter.com/cindyroyal

facebook.com/cindyroyal


Social media techniques you can begin using tonight

Start a Blog

  • Blogging allows you to explore your passion, improve writing skills, communicate with others who share your interest

  • Explore the topic and become current, eventually an authority

  • Blogger and Wordpress both allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional.

  • Free; but pay for a custom domain

  • Allows you to have a Web site without knowing how to make one

  • Can customize via templates or CSS if you know it

  • You can add photos, video, links, other social features

  • Tag posts with appropriate key terms to help others find your content

  • Include a page with your resume


Social media techniques you can begin using tonight

LinkedIn

  • LinkedIn is the professional social network

  • Your LinkedIn profile can connect you to thousands of professionals

  • Search for connections at companies of interest

  • Create a LinkedIn profile that reflects your interests and background much like a resume

  • Include your Website on your LinkedIn profile


Social media techniques you can begin using tonight

Facebook

  • Facebook is a fun place to share with friends

  • But remember, any friend can be a potential career contact

  • Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. As an alternate, subscribe to people, allow them to subscribe to you

  • Get a custom url for your Facebook profile - facebook.com/username

  • Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.

  • A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile

  • A Facebook Page allows users to become Fans. People will want to associate their interests with you

  • Any time you have new content for your blog, post to Facebook


Social media techniques you can begin using tonight

Twitter

  • Start a Twitter account; free & simple

  • Follow interesting people. Some suggestions at the end of the presentation

  • Don't worry about “What are you doing?”

  • It's not as much about who follows you as who you follow

  • Sometimes, it's not about the tweet, it's about the link

  • Use RSS feeds and widgets to repurposeTwitter to your Web site or blog. New content all the time.

  • Respond to questions

  • Retweet interesting items


Social media techniques you can begin using tonight

Twitter

  • Use a hashtag for conferences or conversations (#)‏

  • Use a url shortener (bit.ly, tinyurl.com) for links; twitter has its own now, but others provide analytics

  • Any time you have new content for your blog, Tweet it

  • Realtime search

  • Trending

  • Find desktop and mobile applications to help you manage your Twitter account – TweetDeck, etc.


Social media techniques you can begin using tonight

Photos

  • Join a photo sharing site like Flickr or Picasa

  • Learn how to upload photos and create a slideshow

  • Use the embed code from the slideshow or follow your blogs rules to embed it on your blog. Use HTML tab in blog form.

  • Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like webresizer.com

  • Provide interesting captions to your photos that tell the story

  • Instagram – add filters to photos; share with your friends

  • Pinterest – another visual platform; pin items; grouping

  • Tumblr – a blogging platform that relies heavily on the visual


Social media techniques you can begin using tonight

YouTube

  • Get an inexpensive camcorder or camera with video capabilities; most phones shoot video now

  • Learn to use simple editing software like iMovie or Windows MovieMaker

  • Interview people, have a talk show, do a video blog with commentary, make short films, be creative

  • Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube

  • Your username becomes a channel

  • Tag videos with appropriate keyterms to help others find your content

  • Other sites, like Vimeo, Viddler


Social media techniques you can begin using tonight

UStream.tv

  • Push the envelope with live streaming video

  • With a laptop and a Web cam (or camcorder connected to laptop), you can easily broadcast live from an event

  • Easy to embed in your blog

  • Show pages allow for audience to chat and comment on an episode


Social media techniques you can begin using tonight

Go Mobile

  • Get a smart phone and find apps that will allow you to expand your social media activities

  • News apps help you stay in touch

  • Twitter apps – allow you to Tweet when you are on the go.

  • Qik and Ustream – live stream video from phone


Social media techniques you can begin using tonight

Location-based social networks

  • Foursquare (NYC)

  • Austin-based Gowalla, acquired by Facebook :-(

  • Location as part of other apps, like Yelp, Facebook, Twitter, etc.

  • Check-in at locations

  • Share location, photos with friends

  • Locations can provide incentives to users

  • Encourage behaviors and reward customers, clients and fans

  • Integration with Facebook, Twitter, Tumblr, etc.

  • Set up trips

  • Lots of potential for platform


Social media techniques you can begin using tonight

The rest

  • Analytics – use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.

  • Delicious – social bookmarks. Tag interesting articles, put in categories, share with others

  • Slideshare.net – use to upload presentations and pdf's that you can embed on your site


Social media techniques you can begin using tonight

Key Concepts

  • New media

  • Social media

  • Social network

  • Convergence

  • Interactivity

  • Hyperlinks

  • User-generated content

  • User experience


Social media techniques you can begin using tonight

Key Terms

  • Web 2.0

  • Blog

  • Microblog

  • Mobile/Moblogging

  • Mashup

  • RSS

  • Tag/ Tag Cloud

  • Content Management System

  • Podcast/Vcast

  • Wiki

  • Web-first journalism

  • Programmer/Journalist

  • Widgets/Apps

  • Location-based


Social media techniques you can begin using tonight

Some Twitter follow recommendations

TX State faculty/recent grads

twitter.com/cindyroyal

twitter.com/jonzmikly

twitter.com/mairalgtwitter.com/jacieyang

twitter.com/kymfox

twitter.com/sjmc_txst

twitter.com/txst - that's the official txstate twitter

Professional Media

twitter.com/nytimes

twitter.com/mashable

twitter.com/smashingmag

twitter.com/techcrunch

twitter.com/statesman

twitter.com/universitystar

Other people/organizations

twitter.com/jeffjarvis

twitter.com/jayrosen_nyu

twitter.com/aejmc

twitter.com/ojr

twitter.com/sxswi

twitter.com/scobleizer


Social media techniques you can begin using tonight

Resources

  • SXSW Interactive

  • Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words. Tech section of NY Times and FastCompany.com

  • Cyberjournalist.net - Great Work Gallery - www.cyberjournalist.net/category/great-work-gallery

  • Online Journalism Awards - http://www.journalists.org/

  • Knight Digital Media Center - www.knightdigitalmediacenter.org

  • Online Journalism Review Archives - ojr.org

  • We The Media by Dan Gillmor

  • Convergence Culture by Henry Jenkins

  • The Long Tail and Free by Chris Anderson

  • What Would Google Do? by Jeff Jarvis

  • Remix by Lawrence Lessig

  • Editor & Publisher Awards

  • Journal of Computer-Mediated Communication - jcmc.indiana.edu


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