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Funding a Public Broadcaster through Receiving Fees: pros and cons PowerPoint PPT Presentation


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Funding a Public Broadcaster through Receiving Fees: pros and cons. Toshio Oshima NHK. Merit of the Receiving Fee System . - Support the high level of independence and impartiality - Enables nation-wide services at an inexpensive cost. ① Direct funding from the general public.

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Funding a Public Broadcaster through Receiving Fees: pros and cons

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Funding a public broadcaster through receiving fees pros and cons l.jpg

Funding a Public Broadcasterthrough Receiving Fees: pros and cons

Toshio Oshima

NHK


Merit of the receiving fee system l.jpg

Merit of the Receiving Fee System

- Support the high level of independence and impartiality

- Enables nation-wide services at an inexpensive cost

① Direct funding from the general public

- Promote continuous management efforts to respond to audience demands in all areas of its operation

② Need to have wide support and understanding

③ Different funding sources enable for “Co-existence” of NHK and Commercial Broadcaster

- Altogether, achieve the diverse and balanced broadcasting


Dual broadcasting system l.jpg

NHK

Commercial Broadcasters (CB)

“Dual Broadcasting System”

Receiving Fee

Advertising Revenue

/ Subscription

“Competitive Co-existence” “Harmonized Development”


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Merit of the Receiving Fee System

- Support the high level of independence and impartiality

- Enables nation-wide services at an inexpensive cost

① Direct funding from the general public

- Promote continuous management efforts to respond to audience demands in all areas of its operation

② Need to have wide support and understanding

③ Different funding sources enable for “Co-existence” of NHK and Commercial Broadcaster

- Altogether, achieve the diverse and balanced broadcasting


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Legal Nature of the “Receiving Fee”

○ Article 32 of the Broadcast Law

- Obligation to conclude the Receiving Contract

“Any person who is equipped with a receiving equipment capable of receiving NHK’s broadcasting shall conclude a contract with NHK with regard to the reception of its broadcasting.”

“A special cost-sharing to support the operation of NHK”


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