Digital trans crossmedia storytelling
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Digital- trans- & crossmedia Storytelling. Crossmedia.

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Digital- trans- & crossmedia Storytelling

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Digital trans crossmedia storytelling

Digital- trans- & crossmedia Storytelling


Crossmedia

Crossmedia

http://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail-catalogs.htmlhttp://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail-catalogs.html#bodycontent1-nerolimediaplayer_split_sotheby_708x398-1300.mp4


Storytelling

Storytelling

  • Telling a story (narrative) – is a veryoldtradition

  • Its about combining text, images, sound, video and with other digital content

  • Important is authenticity


Digital trans crossmedia storytelling

De ontstaansgeschiedenis van Lego,

http://youtu.be/NdDU_BBJW9Y


Digital trans crossmedia storytelling

http://www.fiestamovement.com/manual


Digital trans crossmedia storytelling

https://www.facebook.com/MarsCuriosity


Transmedia

Transmedia


Digital trans crossmedia storytelling

http://bear71.nfb.ca/#/bear71


Fragmented story

Fragmented story

  • If the story is covered on different social media platforms… the story is fragmented

  • There is no real beginning or ending

  • So use same tone of voice, images, house style…

  • Think about the story you want to tell


Digital trans crossmedia storytelling

http://youtu.be/D-Yq2XtBVHc


Schorem haarsnijder en barbier

SchoremHaarsnijder en Barbier

  • Alltouch points of Schorem are consistent.

  • Online (website)andoffline (shop) you feel the atmosphere of the 50’s

  • Schorem is a story, toldin a consistent way

    • Website: www.schorembarbier.nl

    • Facebook: www.facebook.com/Schorem

    • Twitter: twitter.com/Schorembarbier

Deel 1 – Wat is visuelelitteratuur


Instagram storytelling

Instagram storytelling

  • Tell a visual story with photos

  • Use unique hashtagsor brand-urls

    • http://instagram.com/mercedesbenz#

    • http://instagram.com/taylorguitars

    • Source:http://www.ignitesocialmedia.com/social-media-examples/brands-success-examples-instagram/  

  • Go for interactivity with the target group

    • Sharing photos, contest …

    • More info:http://www.socialmediaexaminer.com/instagram-for-business-tips/   


Pinterest storytelling

Pinterest storytelling

  • By the choice of images, the name of boards, http://www.pinterest.com/katespadeny/

  • Combining with real eventshttp://www.pinterest.com/oscarprgirl/bridal/

  • Think in themeshttp://www.pinterest.com/KLM/

  • Integrate a quizhttp://www.pinterest.com/KLM/klm-travelquiz/

  • ‘Pin It To Win It’ contestshttp://www.pinterest.com/huhot/grill-meal-contest/


Storify

Storify

  • Cut, paste and link with Storify(http://storify.com)

  • Aggregate information andtell a story using sociale media sources

    • Tutorial: 5 Steps for Storytelling with Storify

      • http://youtu.be/5JKo4Ll4Mng

  • http://youtu.be/ZR305mwfreY


  • Ad interaction with augmented reality

    Ad Interaction with augmented reality


    Augmented reality with layar

    Augmented realitywith Layar

    • Layar(www.layar.com)

    • Example: http://youtu.be/wi80g9WJvmw


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