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case: stratenmakers. werken voor: (logo’s + screenshot). 250% more quotation requests. 4000% more CV’s uploaded. B. B. A. A. Building a website is like riding a bicycle. Look at and listen to end users!. The UX Toolkit. Persona. Focus group. Paper protoype. Card Sorting.

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B

B

A

A

Building a website is like riding a bicycle






Card Sorting

Klant worden?

Particulier

Zakelijk

Kwebbelaars.nl


Cognitive Walkthrough

Accessibility

Ensure that all information conveyed with color is also available without color.


Usertest

Limitations of TA

  • Inaccuracy

    • people generate causal theories about behavior

  • Incompleteness

    • some processes are are unconscious or difficult to verbalize

  • Interference

    • disruption of task flows


Usertest

Retro Eye Cue



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