Toyota recall 2010 2012
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Toyota Recall 2010/2012. An Ethical Violation. Importance of Ethics. IEEE Code of Ethics Professional and Ethical Conduct 10 Laws. The Recall. Toyota was forced to recall over 9 million vehicles in 2010/2012 Models 2009-2010 RAV4 2009-2010 Corolla 2009-2010 Matrix

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Toyota Recall 2010/2012

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Toyota recall 2010 2012

Toyota Recall 2010/2012

An Ethical Violation


Importance of ethics

Importance of Ethics

  • IEEE Code of Ethics

    • Professional and Ethical Conduct

      • 10 Laws


The recall

The Recall

  • Toyota was forced to recall over 9 millionvehicles in 2010/2012

  • Models

    • 2009-2010 RAV4

    • 2009-2010 Corolla

    • 2009-2010 Matrix

    • 2005-2010 Avalon

    • 2007-2010 Camry

    • 2010 Highlander

    • 2007-2010 Tundra

    • 2008-2010 Sequoia


The recall1

The Recall

  • Reasons

    • “Sticky” Acceleration Pedal

    • Floor mats

      • Affected position of Acceleration Pedal

    • Electronic Throttle Control (Possible)


The solution

The Solution

  • Acceleration Pedal

    • Provide a new, safely functioning pedal.

    • Free replacement

  • Floor mats

    • New floor mats

    • Remove current floor mats

  • Electronic Throttle Control

    • No solution offered


The problem

The Problem

  • Violation of IEEE Code of Ethics Laws:

    • 1. Accept Responsibilty

    • 7. Seek and accept criticism

    • 9. Avoid Injuring others, property, repuation, and employment.


The problem1

The Problem

  • What could have been done to avoid this tragedy?

    • More efficient testing

    • Take responsibility and respond quickly


The aftermath

The Aftermath

  • Unnecessary loss of lives and injury

  • Loss of millions of dollars

    • Cost of recall and repair

    • Stock prices

  • Tarnished reputation

    • Safety first


Questions comments

Questions/Comments?


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