Customer Needs in the Age of the Mobile. Helen Milner 14 th May 2014. Tinder Foundation makes these good things happen:. Tinder Foundation. We are a staff-owned mutual and social enterprise Vision : A better world for everyone through the use of digital technology
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Customer Needs in the Age of the Mobile
14th May 2014
Tinder Foundation makes these good things happen:
Goal is to create independent and confident internet users
Not about broadband infrastructure
Not about one-off usage
Optimised for mobile learning
easier, quicker, more convenient, with simple, attractive interfaces, anytime, anywhere information, connections and transactions
2. Surveys: online and telephone
A monthly online learner survey among registered users of Learn My Way
>7000 respondents per year
Among those who opt in from the above, a telephone progression survey one month later
>1200 interviews per year
80% Socially Excluded
Quality of Life
Any Positive Outcome:
Base: All learners (1,270)
Volumetrics, Financial impact, Deep evaluation
Survey data leads to measurement of economic impact:
(1) Entered employment, (2) Started voluntary work, (3) Further learning,
(4) Started a formal qualification
Employment or Learning Progression
Impact on employment and learning (>1,200 interviews a year)
With current efforts there will still be 6.2m people in 2020
without basic online skills.
The total investment required to equip100%of the UK adult populationwith
the Basic Online Skills they need to regularly use the internet for themselvesby2020is£875 million.
We suggest investment might be split equally between Government; the
private sector, and the voluntary and community sector.
The investment required to ensure a nation with 100% Basic Online Skills
will be £292 million for each sector.
c. 10% left to reach
In 2020 if carry on at pace and impact of present time (in UK)
People becoming a volunteer when he’s 93 years old as his mates aren’t getting the benefits of the web
People helping job seekers to look for work online when they’ve not had a job for 10 years
PEOPLE make good things happen
People helping patients to use digital in the ward and take it home with them
@helenmilner on twitter