Closing out the 112 th congress and learning about the 113th
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Closing out the 112 th Congress and Learning about the 113th. Who’s Speaking?. Stephanie Vance The Advocacy Guru and Author of: The Influence Game: 50 Insider Tactics from the Washington D.C. Lobbying World That Will Get You to Yes Capitol Hill Chief of Staff Former lobbyist for NPR

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Closing out the 112 th Congress and Learning about the 113th

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Closing out the 112 th congress and learning about the 113th

Closing out the 112th Congress and Learning about the 113th


Who s speaking

Who’s Speaking?

  • Stephanie Vance

  • The Advocacy Guru and Author of: The Influence Game: 50 Insider Tactics from the Washington D.C. Lobbying World That Will Get You to Yes

  • Capitol Hill Chief of Staff

  • Former lobbyist for NPR

  • Author of four other and equally fabulous books on advocacy


Who s going to be speaking at mw what the election results mean for libraries

Jennifer Duffy-Senior Editor, Cook Report

Breakdown of election results, committee changes, legislation to watch

Saturday, January 26, 8:30-10:00am, Seattle Convention Center Room 602-603

Who’s Going to be Speaking at MW? What the Election Results Mean for Libraries


About the webinar

About the Webinar

  • Recording / Materials

  • Mute Only

  • Q&A


Closing out the 112 th congress and learning about the 113th

What the Elections Meant


Closing out the 112 th congress and learning about the 113th

Lame Duck Policies

What They SAY They’ll Work On (among other things)

Sequestration / Tax / Debt possibly CR

Hurricane Sandy

SGR

Cybersecurity

DoD

Farm Bill

FISA

Housing

Iran

Russia

Petraeus / Benghazi

Violence Against Women

TANF

Technical Corrections

Unemployment (WIA)

What They’ll Actually Tackle

Hurricane Sandy

Sequestration

SGR


Closing out the 112 th congress and learning about the 113th

113th Congress

  • Education Sciences Reform

  • National Assessment of Education Progress

  • ESEA

  • Juvenile Justice

  • Adult Education and Family Literacy Act

  • WIA

  • National Foundation on the Arts and Humanities

  • Perkins

  • Head Start

  • Native American Programs Act

  • Older Americans Act

  • Higher Ed

  • IDEA


The can s and can ts

The “Can’s” and “Can’ts”

What You Can Do

What You Can’t Do

Make them focus on your issue

Christmas Trees

Focus only on Congress

Prepare for everything

  • Connect to the top of the agenda

  • Easy/bipartisan solutions

  • Look to the states and agencies

  • Prepare your own battle plan


Closing out the 112 th congress and learning about the 113th

Messaging: What to Say


Closing out the 112 th congress and learning about the 113th

Messaging: How to Say It


Closing out the 112 th congress and learning about the 113th

Messaging: How to Say It


Closing out the 112 th congress and learning about the 113th

Creating the Calendar


November know the goal research strategy education pr advocacy lobbying

November: Know the GoalResearch StrategyEducation, PR, Advocacy, Lobbying


December research direct lobbying possible advocate strategy

December: ResearchDirect Lobbying & Possible Advocate Strategy

What You Should Know

  • Committee Situation

  • Your Connections

  • Policy Interests

  • Re-election percentage

  • Campaign finance situation


January making connections direct lobbying strategy

January: Making ConnectionsDirect Lobbying Strategy

  • Get to know new legislators and reconnect with the survivors

  • Ask them “who will handle library issues?”


February money direct lobbying pac strategy

February: MoneyDirect Lobbying & PAC Strategy


March hone the message with the message formula advocate strategy

March: Hone The Message with the Message FormulaAdvocate Strategy

  • Hello, my name is [] and I’m from [] (establishes relevancy)

  • I am here to talk to you about [policy / relationship ask]

  • Knowing of your interest in [info about your audience] we think you’ll be interested as well

  • This is important to the people I represent because [personal story]

  • That’s why we really hope you’ll [ask]

  • I’d like to follow-up by [follow-up ideas]

  • Can I get contact information for all the appropriate people in your office?


April media messaging pr strategy

April: Media MessagingPR Strategy

What’s the VENUE

What’s the HOOK


May lobby day advocate strategy

May: Lobby DayAdvocate Strategy

  • Is it necessary?

  • When to start planning

  • How to promote

  • Scheduling

  • Issue development

  • Messaging

  • Day-of Logistics


June get to know the staff direct lobbying advocate strategy

June: Get to Know the StaffDirect Lobbying & Advocate Strategy

  • Talk to the Right Person

  • Remember, Your Issue Is One of Many

  • Staff Contact Has Advantages Over Member Contact

  • Institutional Memory in an Elected Official’s Office Can Be Short

  • Expect (and Appreciate) Youth


July site visits advocate strategy

July: Site VisitsAdvocate Strategy

  • Decide who to invite

    • Don’t Forget Staff

    • Potential Pitfalls

  • Decide what to show them: You’ll be surprised at what interested them

  • The invitation process

  • Who should attend on your end (“real” people)

  • Logistics, logistics, logistics

  • Recording the event


August townhalls advocate strategy

August: TownhallsAdvocate Strategy

  • What do advocates need to know?

  • What are the best ways to get involved?

  • How do you find out when they are?


September net play lobbying strategy

September: Net-PlayLobbying Strategy

Stop stressing about a 27-step process for getting to know people. Go to events, talk to people and focus on those you like. The rest will come.

iStockPhoto.com


October coalitions all of the above strategy

October: Coalitions All of the Above Strategy

  • Building coalitions from YOUR perspective

  • Building coalitions from your AUDIENCE’S perspective

  • Segmenting

  • Political considerations

    • Are their groups we don’t want to partner with?

  • Identify coalition member strengths

    • Message

    • Contacts

    • Advocates


The yearly planning worksheet

The Yearly Planning Worksheet


Year round puppies and children rule

Year-Round: Puppies and Children Rule

No Matter WHO you lobby for, there are PEOPLE involved

Find the “heartstrings” and pull them – without going overboard.


Checklist

Checklist


Contact information

Contact Information

Stephanie Vance

Advocacy Guru

www.advocacyguru.com

[email protected]


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