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S.T.I.

S.T.I. “Taking hygiene standards to the next level.”. Sanitation Technology, INC. Specialize in Sanitary Products Our Revolutionary New Product: The Sani -Roller. Mission Statement. “Keeping you and your family healthy every step of the way”. Strategy. Push Pull. United Arab Emirates.

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S.T.I.

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  1. S.T.I. “Taking hygiene standards to the next level.”

  2. Sanitation Technology, INC. • Specialize in Sanitary Products • Our Revolutionary New Product: The Sani-Roller

  3. Mission Statement • “Keeping you and your family healthy every step of the way”

  4. Strategy • Push • Pull

  5. United Arab Emirates The People, Environment, and SWOT

  6. Environmental Analysis • Faith • Economy • Improvements made are permanent • Emirati customer loyalty • Improvements in foreign relations

  7. SWOT • Strengths • People want to be clean • It is important for their faith • Weaknesses • Bad economy • New products can be tough to introduce • Opportunity • Innovative • Hygiene standards on the rise • Threats • Rising cost of business • UAE’s changing customer loyalty

  8. Challenges and Opportunities

  9. Consumer Decision Process • Is there a need for our product? • Is there value in our product? • What can our product be compared to? • How can we get businesses to buy our product if the consumer finds it meets their criteria? • Will the consumer be pleased that our product has made it to their most visited stores, airports, and office buildings?

  10. Competing against other Brands • Criterion-Evoked Set- Purell, Lysol, and Clorox • Cognitive Dissonance- People may believe our product is inferior to the name brands • Solution- Side by Side comparisons

  11. Research to find Target Market

  12. Questionnaire • Demographic • Gender: Male Female • Do you have children? Yes No • Occupation (Check one that best applies): • Student Stay at Home Parent Office Education Laborer

  13. Questionnaire • Psychographic • Score the following questions between 1-10, 1 being the lowest and 10 is the highest: • 4. How often do you use sanitizer? • 1 2 3 4 5 6 7 8 9 10 • Not Often Average Often • 5. How would you rate your concern for you and/or your family catching germs or viruses? • 1 2 3 4 5 6 7 8 9 10 • Not Much Average Very Much • 6. If you (or your children) get sick, how concerned are with missing work/school? • 1 2 3 4 5 6 7 8 9 10 • Not Much Average Very Much • 7. If you (or your children) get sick, how concerned are with missing hobbies/activities? • 1 2 3 4 5 6 7 8 9 10 • Not Much Average Very Much • 8. How often does you/your family travel? • 1 2 3 4 5 6 7 8 9 10 • Not Much Average Very Much

  14. Consumer Grid

  15. Consumer Grid

  16. Target Audiences-

  17. Business Men and Women • Travel Often • Job Performance • Possible Families

  18. Mothers • Children’s Health • Their Health • School and Activities

  19. Companies • Introductory Sales Promotions • Demands of their Consumers/Customers

  20. Promoting to the Target Audiences

  21. Companies (PUSH) • Pitch Meetings • Supply Trade Shows • Mail Flyers • Introductory Promotion- Buy 3 months worth of Sanitizing Solution and get the Sani-Roller Free.

  22. Installation Sticker

  23. Business Men and Women; Mothers • Monthly Drawings • Website (Individual side)- Links to Facebook, Twitter, Instagram, and Tumblr , Announcements of Events, Information on disease control, Product Information • Public Relation Events- Disease Prevention Rallies, Store Openings, POP Ups • Magazine Ads (Arabian Business, e+, Health Journal) and Commercials- Explaining Monthly Drawings and where the Sani-Roller is offered

  24. Media Pack • Sanitizer Bottle • Sani-Wipes • Bottle of Water • Tissues • Vitamin C Packets

  25. Business Men and Women; Mothers continued… • Facebook/Twitter- Announces events, brand/line extensions, monthly drawing winners, gives information on disease control, allows consumers to comment, reply, repost, post pictures, etc.. • Instagram- Post pictures of new locations offering the SANI-ROLLER, events, brand extensions, and line extensions. • Tumblr- Blogs about events (before and after), new promotions, new products • ALL OF THESE- ASK CONSUMERS TO DEMAND THE SANI ROLLER TO BE INSTALLED IN LOCATIONS THAT THEY WANT TO SEE THEM IN

  26. Companies (Pull) • Website (Company Side)- Product Information, Online Catalogue, Mailing List • Mailing Catalogue • 1-800-NOT-SICK

  27. Pricing Cycle

  28. Product Life Cycle and Pricing

  29. Extensions and add-ons • Hand held Sani-Roller • Sani-Air for elevators • Moving walk-way Sani-Roller • New and improved formula • Sani-Sink • Sani-Knob

  30. Break Even AnalysisBreaking even occurs at 83 units

  31. Selling and Stealth Marketing • We will utilize everyday citizens to be out stealth marketers, telling the building owners and store owners that they should have Sani-Roller on every escalator. • This will be achieved by convincing the end user that the customer needs to buy the product. • Selling to the company direct is a must • Displays at trade shows, demonstrations at trade shows. • Installing Sani-Roller in the building that hosts the trade shows • Installing one “trial run” Sani-Roller strategically

  32. Logistics

  33. Logistics • Shipping Department • UPS

  34. Packaging, Logo, Slogan

  35. Marketing Channel Structure

  36. Action Plan and Timeline

  37. Action Plan

  38. Time Line

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