1 / 31

THE CAT CT660: HERE TO WORK

THE CAT CT660: HERE TO WORK. WSHEMA 2011. How We Got Here?. VOCATIONAL TRUCK MARKET ENTRY: HOW WE GOT HERE. Product Usage Characteristics Synergy with our Existing Product Line Up Capability of our Distribution Partners Existing Customer Relationships

tawny
Download Presentation

THE CAT CT660: HERE TO WORK

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE CAT CT660: HERE TO WORK WSHEMA 2011

  2. How We Got Here?

  3. VOCATIONAL TRUCK MARKET ENTRY: HOW WE GOT HERE • Product Usage Characteristics • Synergy with our Existing Product Line Up • Capability of our Distribution Partners • Existing Customer Relationships • Customer Research – Unmet Needs

  4. CUSTOMER INSPIRED DESIGN • GOAL:Define their Ideal Truck • Add decades of industry leading expertise • On-highway powertrain • Equipment cab design • RESULT:The Truck Customers Want

  5. TOP 5 VALUE DRIVERS DETERMINED HOW WE WOULD DIFFERENTIATE THE CAT TRUCK CUSTOMER »Pride of Ownership » Demands the Best INDUSTRY LEADERSHIP » Aspirational Brand » Best residual » Premium image » Heritage DURABILITY/RELIABILITY » Powerful » Tough » Productive QUALITY » Craftsmanship » Ergonomics » Comfort DEALER CAPABILITY » Premium Support CAT TRUCK DIFFERENTIATORS

  6. CAT TRUCK DNA

  7. HERE NOW, AND HERE TO WORK. • “Purpose-Built” for Rugged / Demanding Applications • Truck Manufactured in Garland, Texas • Sold and Supported Exclusively by Cat Dealers in North America • Order Board Opened in April 2011 • Customer Deliveries Begin in September 2011

  8. READY TO WORK, FOR ANY JOB • Quarry • Oil & Gas • Paving • Pipeline • Public Services • Recovery • Road Construction • Sanitation/Refuse • Site Construction • Transportation • Utility • Wholesale & Retail • Aggregates • Agriculture • Asphalt • Concrete • Civil Construction • Forestry • Governmental • Heavy Haul • Landscaping • Lease/Rental • Manufacturing • Mining

  9. CT660 Features and Benefits

  10. APPEALING, FUNCTIONAL CAB DESIGN • Aluminum alloy cab • Aerodynamic, sloped hood • Infinite paint color options

  11. EASY, SAFE ENTRY AND EXIT • Generous door opening • Three-point grab irons • Skid-resistant steps • Ergonomic, non-slip door handle

  12. WORK MORE, SERVICE LESS • Easy, ground-level access to check service points • Little to no special tools • Increases uptime, reduces operating costs

  13. WORK MORE, SERVICE LESS • Modular, all-metal grille and grille surround • Durable, bolted three-piece bumper • Tough, flexible rubber-composite fender extensions • Easy-to-clean surfaces and materials

  14. EXCELLENT VISIBILITY • Large, cowl-mounted mirrors heated and with integrated turn signals for safety • Flat and convex mirrors give driver a wider reflection • Strategically positioned hood- and fender-mount mirrors

  15. SPACIOUS CAB INTERIOR • Leather wrapped steering wheel and shift knob • Wide cab design • Optimized storage • All gauges visible through steering wheel

  16. COMFORTABLE QUIET ENVIRONMENT • Premium grade sound insulation • Elimination of “BSR” • In-panel routing and clipping wire system • High seat back and Cat Comfort Seat Options

  17. COMPLETE COMMAND CENTER • Combined speedometer/tachometer • Large, easy-to-reach rocker switches • Bright warning indicator lights • Audible warning alarms

  18. CAT PRODUCT LINK • Comprehensive Fleet Management • See Your Entire Fleet At a Glance • Customizable views • Remote Monitoring • Asset Tracking • Service & Maintenance Management • Easy Parts Ordering

  19. NEW HEAVY-DUTY WORKHORSESCat CT11, Cat CT13 and Cat CT15 Vocational Engines

  20. ADVANCED ENGINE TECHNOLOGY AT WORK • EPA 2010 emissions-compliant • Advanced EGR system • Common Rail Fuel Injection Technology • Air Management System • Piston Combustion Bowl design • Electronic Controls • No DEF required

  21. CAT VOCATIONAL TRUCK ENGINE RATINGS • Designed specifically for vocational applications • Create an exact match of power and performance • Three options available for the CT660 • CT11, CT13, and CT15* • 330hp – 550hp • 1250 lb/ft – 1850 lb/ft *available 1st Qtr 2012

  22. Cat CX31 Automatic Transmission

  23. CAT CX31 AUTOMATIC TRANSMISSION • On the road all over the world since 2004 • Proven track record for superior performance and durability • One-stop shop through Cat Dealer for transmission, engine, whole truck

  24. PERFORMANCE MATCHED TO WORK TOGETHER • Optimized Engine-to-Transmission integration • Lower Operating Cost • Six forward speeds and one reverse • Lock-Up Torque Converter • Hydraulic Retarder • Flexible PTO Options • Two side locations • Cat exclusive high output rear PTO Two side locations

  25. ADDITIONAL TRANSMISSION OPTIONS • Eaton Manual transmission • Eaton UltraShift Plus Vocational transmission

  26. Future Development Plans

  27. STRATEGY MOVING FORWARD Order Board Opens • Set-Back Axle Configuration • 116 inch and 122 inch Bumper to Back of Cab (BBC) • Cat CT11 and Cat CT13 Engine options • Cat CX31and Eaton Manual and UltraShift Plus Transmissions More Planned & Being Developed Cat CT15 EngineIntroduction CT680 Set-Forward Axle Configuration Q1 2013 Beyond 2013 CT660April 2011 Mid-2011 Jan 2012 Q1 2012

  28. TOTAL SOLUTIONS PROVIDER • Cat Finance Options • Cat Insurance • Basic engine coverage to bumper-to-bumper • Cat Parts Distribution • Cat REMAN • Cat Job-Site Solutions • Cat Dealer Network Service Capability • One Stop Shop

  29. THE BEST TEAM, READY TO WORK FOR YOU • CAT DEALER NETWORK • Unrivaled Support From 54 U.S. and Canadian Cat Dealers • 7000+ Mobile Field Service Trucks • 400+ Service Locations • 2,300+ Service Bays • 100+ Chassis Dynos • 2500+ Technicians • 24/7 Online Parts Ordering

  30. CT660 NOW AVAILABLE WITH NJPA • Awarded Contract from NJPA (National Joint Powers Alliance) • For More Information Visit • http://www.njpacoop.org/

  31. Thank You

More Related