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We Don’t Look Like That!. Advertising’s View of Women By: Shelby McDaniel. Introduction. Advertising’s view of women? How advertisers alter images? How do advertisements affect women? Do ads have negative affects in other aspects of society ? Why? Dove Evolution.

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We don t look like that

We Don’t Look Like That!

Advertising’s View of Women

By: Shelby McDaniel


Introduction
Introduction

  • Advertising’s view of women?

  • How advertisers alter images?

  • How do advertisements affect women?

  • Do ads have negative affects in other aspects of society?

  • Why?

  • Dove Evolution


Advertisers sell normalcy
Advertisers Sell “Normalcy”

  • Most important- beauty, looks, body

  • Ad women (“Real women”) shown as unhealthy


Advertisers alter images
Advertisers Alter Images

  • Flaunt ideals of “true beauty”

  • Models are unhealthy

    • Drugs, food deprivation

  • Girls of all ages see these ads

  • Drive women to drastic measures


Advertisers sell inequality
Advertisers Sell Inequality

  • Beauty above intelligence

  • Ads enforce notions of inferiority


Effects on society
Effects on Society

  • Inappropriate web games

    • “Miss Bimbo” website- UK

    • Targets young girls

    • Promotes sex, diet pills, lingerie, plastic surgery


Effects on society1
Effects on Society

  • Clothing retailers advertise sex to sell products

    • American Apparel features scandalous ads

    • Objectifies women


Effects on society2
Effects on Society

  • Sex-filled ads exploit women

    • Women depicted as things, not humans

    • Promotes violence


Effects on society3
Effects on Society

  • Websites supporting eating disorders, plastic surgery, diet pills

    • Websites and blogs giving “tips”

    • Girls are beginning to believe this is acceptable


Conclusion
Conclusion

  • What we see vs. what is real

    • Retouching

  • Celebrities are living advertisements

  • Can circumstances change?

    • Magazines/designers

      fighting back

    • Healthy campaigns

    • Organizations supporting health and happiness


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