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reamTeam Corporation. Board of Directors: Reports and Presentations. Emma Harlow Graham Haynes Neil McCabe Matt Sawler. Synopsis of Price Strategy. reamTeam. Medium price/medium production at induction Low price/high production strategy future. Production Strategy.

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Emma Harlow Graham Haynes Neil McCabe Matt Sawler

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reamTeam

Corporation

Board of Directors: Reports and Presentations

Emma Harlow Graham Haynes Neil McCabe Matt Sawler


Synopsis of Price Strategy

reamTeam

  • Medium price/medium production at induction

  • Low price/high production strategy future


Production Strategy

  • High production needed

  • 3 cost developments

    • Highest gross margin/lowest COGS

  • Highest SCUs

SCUs


Analysis of Financial Results

  • High opportunity costs

    • 2014-2016

  • Upward trend shown

    • 2018 Anomaly

Profit After Tax


Marketing Conclusions

  • Shift in marketing funds during the introduction of youth bike

  • Positive results from financing productand branding

  • Leveraging media sensitivity (Ad/Pricing)

  • Large product demand created by our marketing strategy


Product Awareness


Operations Results

  • Failure to accurately plan for production and capacity

    • Did not produce enough bikes for demand – loss of sales

    • Wastage too high (35%)

    • Idle time too low (0%)


SWOT Analysis

Strengths

  • Highest industry product developments

    • Cause for an ever-increasing and highest industry profitability (ratios)

    • Highest gross margin (54.2%)

  • Highest capacity at 36000 SCU (average of 28,800)

  • Above high sensitivity indexes

    • Advertising and pricing for both bikes

Weaknesses

  • Lowest SHV at $15.72

  • Poor operations decisions

    • 0 Idle time for 2018; always low

    • 35% Wastage for 2018; always high

    • Lowest quality rating of 0.58 (average 0.76)

  • Lowest cash holdings in world

    • Future developments may require financing


SWOT Analysis cont

Opportunities

  • Unmet demand in both markets

    • 10,000-20,000 lost sales

  • Price drop possible (developments)

    • Increased demand, more sales

  • Market space still available

    • Youth and mountain segments

Threats

  • Market share could be stolen

    • Youth bike market entries

  • JJRG - 50,000 units sold

    • Developments made to increase market share

  • Niche market unavailable to strategy


Future Recommendation2 Year Outlook

  • Sell 15,000 additional youth bikes

  • Operations overhaul – get wastage at or below 25%

  • Keep expenses manageable and sales high – maintain a 50% gross margin

  • Sell 5,000 additional mountain bikes


Question Period Thank you

reamTeam

Corporation


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