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How to work with Government. Our Government. JUDICIAL. PROVINCIAL. FEDERAL. Municipal. Provincial. Federal. Supreme. Queen. Legislature. Legislature. Executive. Executive. Comm. Premier. Comm. House. Cabinet. Senate. P.M. L.A.O. Comm. P.M.O. P.O. Cabinet. L.G. G.G.

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Presentation Transcript
our government
Our Government

JUDICIAL

PROVINCIAL

FEDERAL

Municipal

Provincial

Federal

Supreme

Queen

Legislature

Legislature

Executive

Executive

Comm.

Premier

Comm.

House

Cabinet

Senate

P.M.

L.A.O

Comm.

P.M.O

P.O

Cabinet

L.G.

G.G.

Ministries

Ministries

our government1
Our Government

Provincial Ministries

Municipal Affairs

School Boards

Education

Municipalities

competitive messages

What your decision makers & targets want

Which ones might want you

Your strengths & weaknesses

Opposition strengths and weaknesses

Mirror opposites, stand alones

Spin

Inoculation

Competitive Messages

Positioning

competitive messages1

Distinctive

Salient

Consistent

Simple

Clear

Memorable

Competitive Messages

Your Message

Your Image

cooperative messages

No opponent

Focus on motivations

What do you have to offer?

How well does it fit with their needs?

How can you overcome their inherent reluctance?

Cooperative Messages

Cooperative Messages

what s the winning message
What’s the Winning Message?
  • In 2008, the TCHC capital repair backlog hit $300 million resulting from poor capital reserves when housing was downloaded.
  • TCHC has repeatedly asked the province to correct the capital reserve issue. They have been told NO every time.
  • The City has shown the limited capacity of City reserve to help.
  • TCHC has provided condition analysis of the buildings and demonstrated the cost increases resulting from delays.
  • Tenants remain in homes with mould, holes in ceilings, windows that bring in more air than it keeps out, and elevators that never work.
  • A group of TCHC tenants have come together to address the issue.

What’s their Winning Message?

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