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Chapter 3. By Dr. Robert Chi Department of Information Systems College of Business Administration California State University, Long Beach. Internet Models Internet Travel Books Trade

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slide1

Chapter 3

By

Dr. Robert Chi

Department of Information Systems

College of Business Administration

California State University, Long Beach

slide2

Internet Models

  • Internet
  • Travel
  • Books
  • Trade
  • Auction
  • b. Intranet
  • Company’s internal website (CSULB)
  • Extranet
    • Between business partners
slide3

Internet Economy

  • Infrastructure – AT&T
  • Network Applications Infrastructure - AOL
  • Intermediaries – Ebay
  • Intercommerce – Amazon
  • By 2006 ½ US jobs are internet related
slide4

Terms

  • TCP/IP
  • ISP
  • Baseband
  • Broadband
  • - DSL
  • - ADSL
  • - Satellite
  • - Cable
  • c. Bandwidth
  • d. Router
  • e. Server
slide5

Internet Services

  • E-Mail
  • -SMTP (Simple Mail Transfer Protocol)
  • - POP (Post Office Protocol)
  • b. FTP (File Transfer Protocol)
  • c. Telnet
  • d. WWW (World Wide Web)
slide6

Web address

  • IP
  • DNS (Domain Name Services)
  • Domain names
  • .com, .net, .gov, .org, .us, .info
  • .uk, .jp
slide7

Networked Economy

  • Competition across Industry Boundaries
  • Competitions are occurring in a very fast pace
  • Competition occurs between Alliances
  • Consumer behavior is still in the early stage
  • Industry value chains are being configured
slide8

Step Framework

  • Investigate opportunity in an existing or new value system
  • Basic value types
  • 1. Trapped value
  • Efficient markets
  • Efficient value systems
  • 2. New to the world value
  • Mass customization
  • Virtual community
  • Voice over I.P
  • 2. Identify unmet or undeserved needs
slide9

Determine target customer segments

  • Demographic – age, gender, ethnicity
  • Geographic – country, city
  • Behavioral – online/offline shopping
  • Occasion - routine/special occasion
  • Psycho graphic – Lifestyle
  • Benefits – convenience, economy, quality
  • Actionable and Meaningful
  • Actionable
  • - easy to identify
  • - readily reached
  • - can be described in growth, size, profile
  • Meaningful
  • - behave similarly
slide10

Access resource requirements t deliver the offering

Resources in 3 classifications

- Customer facing

- Internal

- Upstream

Modification from B & M world to online world

1. Physical world - Virtual/Physical world

2. Activities – Capabilities

(what you are doing/what you can do)

3. Supply side- Demand side

4. Single system – Multiple system

slide11

Assess Competitive , Technology, Financial attractiveness of opportunity

  • Competitive intensity
  • SWOT
  • - Strength
  • - Weakness
  • - Opportunities
  • - Threats
  • Customer Dynamics
  • - 1. Level/Magnitude of unmet need
  • - 2. Level of interaction
  • -3. Likely rate of growth
  • Technology vulnerability
  • a. Impact of the penetration of enabling technologies
  • b. Impact of new technologies on the value proposition
  • Microeconomics
  • a. Size/Volume of market (market size)
  • b. Projected level of profitability
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