BE FOUND. BE ENGAGED. BE SUCCESSFUL. MarketingProfs Makeover: Optimize Your Website To Increase Search Visibility and Attract Qualified Visitors Presented by: Marc Engelsman June 14, 2011. Why optimize?. Source: iProspect 2007. Why Optimize?. Digital pull is better than push
Optimize Your Website To Increase Search Visibility and Attract Qualified Visitors
Presented by: Marc Engelsman
June 14, 2011
Source: iProspect 2007
Digital pull is better than push
How much competition (large, authority sites) is there for the particular keyword?
How closely does the keyword match your product/service offering, messaging, goals and objectives?
Is there already a logical place on the site to optimize for the particular keyword?
How many people are searching on the particular keyword?
Meta Description Tags
Both tags entered in the website source code
One keyword per page
250 words “visible” page content
3-5 keyword mentions
Quality Link =
Straight Link Requests
Press Release Optimization & Distribution
Internal Link Upgrades
Article Optimization & Submission
Social Media Outreach & Campaigns
Source: SEOmoz 2011
Cart through Sale Funnel Analysis