BE FOUND
This presentation is the property of its rightful owner.
Sponsored Links
1 / 23

BE FOUND PowerPoint PPT Presentation


  • 48 Views
  • Uploaded on
  • Presentation posted in: General

BE FOUND. BE ENGAGED. BE SUCCESSFUL. MarketingProfs Makeover: Optimize Your Website To Increase Search Visibility and Attract Qualified Visitors Presented by: Marc Engelsman June 14, 2011. Why optimize?. Source: iProspect 2007. Why Optimize?. Digital pull is better than push

Download Presentation

BE FOUND

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Be found

BE FOUND

BE ENGAGED

BE SUCCESSFUL


Be found

MarketingProfs Makeover:

Optimize Your Website To Increase Search Visibility and Attract Qualified Visitors

Presented by: Marc Engelsman

June 14, 2011


Be found

Why optimize?

Source: iProspect 2007


Be found

Why Optimize?

Digital pull is better than push

  • Pre-qualified

  • Pre-disposed

  • Ready to act


Be found

Keys to Successful SEO Strategy


Be found

Keyword Selection

How much competition (large, authority sites) is there for the particular keyword?

How closely does the keyword match your product/service offering, messaging, goals and objectives?

Marketing/Brand Relevance

Optimization

Opportunity

Recommended

Keywords

Competition

Search Frequency

Is there already a logical place on the site to optimize for the particular keyword?

How many people are searching on the particular keyword?


Be found

Free Keyword Research Tools

  • https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&__o=te&ideaRequestType=KEYWORD_IDEAS#search.none

  • Keyword Tool and Traffic Estimator to identify competitive phrases and search frequencies

  • http://www.google.com/insights/search/#

  • Compare search patterns across specific regions, categories, time frames and properties


Be found

Free Keyword Research Tools

  • http://www.google.com/trends

  • See what keywords people are searching for by region and timeframe

  • www.google.com/adplanner

  • Media planning tool to identify websites your target customers are likely to visit

  • Good for competitive intelligence


Be found

Tags in Your Page Coding

Title Tags

  • Text in the top of the browser when visiting a website

    Meta Description Tags

  • Text shown in search results underneath the site URL

    Both tags entered in the website source code


Be found

Optimized Content Best Practices

One keyword per page

250 words “visible” page content

3-5 keyword mentions

  • Placement in top 1/3 of page

  • Use in headers (H1 tags) and sub-heads (H2 and H3 tags)


Be found

Links and Link Building

Quality Link =

  • One that comes from an industry relevant website

  • Appears on a website that is recognized by the search engines as an authority site, and

  • Is embedded on a keyword rather than on your company name or URL. Links on a keyword should point to the page on your site that is optimized for that keyword.


Be found

Content Marketing for Link Building

Straight Link Requests

Directory Submissions

Press Release Optimization & Distribution

Internal Link Upgrades

Article Optimization & Submission

Partnership Outreach

Social Media Outreach & Campaigns


Be found

Free Links Research Tool

  • http://siteexplorer.search.yahoo.com/

  • External links

  • Internal links

  • Competitors’ links


Be found

Importance Inverse to Implementation

Source: SEOmoz 2011


Be found

Live Examples


Be found

Keys to Successful Analytics


Be found

Google Analytics: Traffic Sources


Be found

Google Analytics: Traffic Sources


Be found

Google Analytics: Goals


Be found

Google Analytics: Goals

Cart through Sale Funnel Analysis


Be found

Google Analytics: In Page Analytics


Be found

Other Tools to Gain Insights

  • www.feedbackroulette.com

  • www.4qsurvey.com

  • www.getclicky.com


Be found

Questions, Contact and Connect

Marc Engelsman

Twitter: @Marc_Engelsman

LinkedIn: www.linkedin.com/in/marcengelsman

[email protected]

Or Call Toll Free: 866/651-6767


  • Login