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Best Connected Software from Ireland Enterprise Ireland’s strategy for the development of the indigenous software industry 2009 -2013. Jim Cuddy Software and Public Procurement division. Opportunities - Worldwide IT Market 2008 - $1.44Trillion. Average Annual Growth 2001-08 5-7%

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Best Connected Software from IrelandEnterprise Ireland’s strategy for the development of the indigenous software industry 2009 -2013

Jim Cuddy

Software and Public Procurement division


Opportunities worldwide it market 2008 1 44trillion
Opportunities - Worldwide IT Market 2008 - $1.44Trillion

Average Annual Growth 2001-08 5-7%

February 2009 0.5%

Forecast slow recovery to 2012 6.0%

Source: IDC February 2009

SaaS growth 2009 (enterprise application mkts) 21%

Forecast CAGR 2008-2013 20%

Source: Gartner May 2009


The new software economy
The New Software Economy

Software Industry – Global Market Drivers

  • New Market Driven Business Models

  • Changes to the Software Value Chain

  • Driven by new emerging technologies

  • Highly challenging economic environment

Global Market Drivers => New Software Economy


NSE - New Market Driven Business Models

  • Pay Per Use

    • Software moving from Capital to Current spend– pay per use!

    • Software as a Service - Flexibility & supplier choice

    • Strong focus on ROI

  • Vendors to become service providers

    • or partner with hosted service providers

    • Charge by some measure of "consumption”

    • Changed model for product development, release, support

    • Implications for funding, valuations etc

  • Established vendors changing the way they do business

  • New market entrants with innovative business models

7


Nse networked value chain
NSE - Networked Value Chain

Other SWvendor

Applications SW vendor

Infrastructure SW vendor

Systems integrator

Product

devlt.

partner

Customer

Researchpartner

Sales/

VAR

From a conventional ‘Porter’ schema

- to a linked model with components supplied from a variety of sources

8


NSE - Changes to the software value chain

  • Response to the challenge of Globalisation

    • Independence of location provided by the Internet,

    • 24/7 operation irrespective of time zone

  • Increased focus on emerging markets

  • Importance of Partnership

  • Electronic Delivery


NSE - Driven by new emerging technologies

  • Cloud Computing

    • Transfer Traditional IT Services to the Cloud

    • Scope for the creation of substantial new businesses

  • Software as a Service (SaaS)

    • Existing Companies developing complementary business

    • New innovative entrants

  • Web 2.0

    • Internet Applications

      • Blogs, Wikis, Social Networks, Mashups, Podcasting,

      • Widgets, RSS

  • Service Oriented Architecture


Enterprise Ireland’s Strategy for the development

of the indigenous software industry 2009 – 2013

Vision Statement

By 2013, Ireland will be internationally recognised as

having a "best connected" New Software Economy

successfully delivering innovative solutions

on a global scale


Growing an Industry of Scale in Ireland - Three Pillars

The New Software Economy -

Utilise market trend toward New Business Models and the adoption of emerging technologies

Focus on Clusters -

Build on existing cluster, identify and develop new areas of

opportunity

“Best Connected” Networks

Capitalise on the Networked value chain to leverage assets in

MNC’s, Diaspora, Academia, Industry Bodies etc to create virtual

scale and address global markets


Pillar 1 new software economy
Pillar 1 - New Software Economy

New Business Models

Skills

Route to Market

Funding

Emerging Technology


Pillar 1 – New Software Economy

  • SaaS Transition Programme

  • Internet Acceleration Programme with IIA

  • Specific Management Development Initiatives

    • Product Management –Pilot” Master class” - May 2009

  • Routes to Markets

    • Partnerships programme

  • Funding

    • London international VC forum

  • Technology Awareness Events

    • Cloud Computing, Technology Roadmaps


Pillar 2 – Focus on Clusters

Key Established Clusters operating in significant established markets

Finance (€237M)

eLearning (€218M)

Telecom (€210M)

Growing clusters operate in attractive market sectors

Public sector (€117 M)

Travel and Aviation (€30M)

Security (€14 M)

Potential emerging and new opportunity areas at an earlier stage of cluster development.

Web 2.0

Healthcare

Mobility

Customer-centric

Stimulate and support cluster activity among companies within sectors

15


Pillar 2 focus on clusters
Pillar 2 – Focus on Clusters

  • Market based activities

    • Missions, Events, Trade Fairs

    • Collaborative marketing

    • Branding

  • Networking

    • CEO Forums

  • Technology focussed

    • Industry Led R&D agendas

    • Telecommunications Standards Initiative



Pillar 3 best connected leveraging connections
Pillar 3 Best Connected - Leveraging Connections

  • Technologies – Global IP & Academia

  • Skills – Academia & MNC’s

  • Market Access – Diaspora & MNC’s

  • Funding – VC, MNC’s, Private Investor Networks & Diaspora

  • Best Practice – MNC’s & Global Academia


The scale of the opportunity
The Scale of the Opportunity

  • The potential to double the size of the SW sector- to over €2.5bn by 2013

  • Developing an increased cohort of companies of scale

  • Ensuring a strong flow of innovative start up companies

  • Position Ireland as a key player in this New Software Economy globally


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