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Jennie Price. Chief Executive Sport England. Sport and Recreation Alliance Conference Delivering Government’s priorities for sport. Government’s current priorities What we have learnt Future direction of travel The Big Society – how does it fit in. Government’s current priorities.

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jennie price
Jennie Price

Chief Executive

Sport England

Sport and Recreation Alliance Conference

Delivering Government’s priorities for sport

Government’s current priorities

What we have learnt

Future direction of travel

The Big Society – how does it fit in

priorities for grassroots sport
Priorities for grassroots sport

Greater impact

More people playing more often

For its own sake

And for the wider benefits

Cost reduction

Value for money

In tune with wider policy agendas:


Private and voluntary sectors in the lead

Big Society

signals in the comprehensive spending review
Signals in the Comprehensive Spending Review

Sport England - 33% cut in Exchequer Revenue over 4 years

And a 40% cut per year in Exchequer capital

UK Sport – 28% reduction in Exchequer funding over 4 years

Reduced DfE funding for the school sport network

26% reduction in local authority funding over four years

Protect investment in NGBs

Deliver savings through the merger with UK Sport


More lottery funding

Return to the four pillars

End of Olympic ‘take’ in 2012/13

Dependence on ticket sales


more broadly
More broadly

Structural changes in the NHS


Fewer cross Departmental programmes

Less money in the third sector

there is variation in ngb progress towards growth targets
There is variation in NGB progress towards growth targets

Change in once a week participation for key funded sports


10 positive

19 negative







Squash & racketball


Table Tennis

Once a week participation (adults)






















Gymnastics & Trampolining*

Rugby League*


Rugby Union





Source: APS5Q1 compared with APS2 (baseline), chart shows change on baseline for sports shown, i.e. their progress towards their growth target. Sports in red have seen a negative trend (i.e. 1 x 30 participation is lower than at baseline by the amounts shown)

age group patterns are emerging
Age group patterns are emerging

Drop Off 16-18 yrs remain high

20 + yr olds sustaining participation

Drop Off now significant at 27 + yr olds

Growth appearing at 37 – 39 yrs olds

Late 40’s sustaining participation

% adults


Source: APS1 and APS4 Q3, chart shows proportion of adults that take part in 3 x 30 sport (the ‘one million’ indicator)

clear patterns of participation are emerging by sport
Clear patterns of participation are emerging by sport

Athletics = frequent habit

Badminton = volumes at once a week levels

1 x p.w.

2 x p.w.

1 x p.w.

3 x p.w.

% adults

% adults

5 x p.w.

4 x p.w.

2 x p.w.

Number of sessions per month (from 0 on left to 28 on right)

Number of sessions per month (from 0 on left to 28 on right)

Source: APS data based on adult participation in the past 28 days. 1 x p.w. is four sessions per month, 2 x p.w. is 8 sessions per month and the blocks in between show the people taking part at frequencies between these levels


NGBs need to look outside the traditional club setting to reach new participants

Changed approach to focus on non-club participants

Expanding focus beyond club structure

Planning to use club structure in new and different ways

Source: Active People Survey 4 quarter 3 (July 2009 to July 2010). Total bar (combining light and dark blue) shows the number of adult participants in that sport defined as a 30 minute, moderate intensity session at least one day in the previous 28 days. Of these, club members are defined as participants that have been a member of a sports club so that they can participate in that sport in the last four weeks. Other participants are the total participants minus club members.

commercial sector is a growing influence on participation rates
Commercial sector is a growing influence on participation rates

Finding profitable demand

  • Commercial companies driving the running ‘boom’
  • 5 a side football numbers driven by commercial sector
  • Over 1 million people running in commercial events each year
  • Powerleague plans expansion from 44 to 200 sites in next two years
  • Continuing to evolve products and services to maintain interest
  • Different ways of satisfying demand for participation
  • Gym classes constantly changing products
  • British Cycling largely driven by Sky
  • Ping! Ideas from the commercial arts sector

Developing innovation

local authorities will have different approaches to sport in response to funding cuts
Local authorities will have different approaches to sport in response to funding cuts

Priority choices

Increasing council tax

Same for more: PRICE 

Increasing fees and charges

Less for less: CUTS

Demand management restricting access to services

Service cuts


Asset management

Savings through partnerships

Recruitment freeze

Same for less: EFFICIENCY

Efficient procurement


Back office efficiency


Delivery in partnership

Service redesign

More for less: REDESIGN


Strategic Commissioning

Demand management reducing need

Based on Audit Commission, Surviving the Crunch, 2010

Local authorities and education are key facility providers, so funding cuts could impact on provision and access

Source: Active Places Power. This chart shows the distribution of facilities according to ownership based on January 2011 data. This analysis does not take into account the volumes of participants in each type of facility, or the access that is permitted to these (for instance education sites may or may not be accessible for community use).

ministers first request a mass participation legacy plan
Ministers’ first request: a mass participation legacy plan




Gold Challenge




Sport Makers


Iconic facilities


Inspired facilities


Protecting Playing fields


Disability Sport (£8m)

School Games (£35.5m)

NGB investment – Mass Participation Programmes


2011/12 is a transitional year


Whole Sport Plans

Places People Play

School Games Funding

Local Provision

Statutory roles and funded partners

Strategic work/ market development

Admin costs

the big society in sport
The Big Society in sport

More local decision making

Less ring fencing of spend, more devolution to individuals

Asset transfer

Emphasis on the voluntary sector

Transparency and public accountability

Impact not ‘targets’