Campaign Propaganda

1. Campaign Propaganda No it wasn’t invented by the Romney campaign…

3. Election of 1800John Adams vs. Thomas Jefferson • Much of America still very anti-Britain • Republicans (Jefferson) attempted to paint Adams as a pro-British monarchist • They claimed Adams was “planning to marry one of his sons to one of King George III’s daughters”

4. Election of 1800

5. Election of 1828: John Quincy Adams vs. Andrew Jackson • Jacksonian Democrats labeled the Election of 1824 the “Corrupt Bargain” • Jackson supporters, who believed Adams stole the previous election, attacked Adams for his entire 4 year term

6. Election of 1828: John Quincy Adams vs. Andrew Jackson Jackson campaign attempted to promote his status as a war hero Democrats called Adams a “monarchist” and an “elitist”

7. Election of 1828: John Quincy Adams vs. Andrew Jackson • Adams’ supporters distributed pamphlets highlighting Jackson’s political inexperience and lack of education: • “No jurist, not statesman, no politician…He is wholly unqualified by education for the station of president.”

8. Coffin Handbill -Pamphlet put out by Adams’s supporters claiming Jackson had murdered 6 of his own men during the 1813 Creek Indian War

9. Election of 1828

10. Election of 1864: Abraham Lincoln vs. George McClellan -Democrats played on the country’s fears of race-mixing -Called the Republican Party the “Party of Miscegenation”

11. Election of 1864: Abraham Lincoln vs. George McClellan “All that is needed to make us the finest race on earth is to engraft on our stock the Negro element” ___________________________ Preyed on the hostility of the Irish population of New York to blacks: “Intermarry with them as Lincoln wished.”

12. Election of 1864: Abraham Lincoln vs. George McClellan -Lincoln chose a Democrat, Andrew Johnson, as his Vice Presidential candidate in 1864 -Played this up as the “Choice of Union”

13. Election of 1864

14. Election of 1872: Ulysses S. Grant vs. Horace Greeley • Grant’s opponent was wealthy newspaper owner and publisher Horace Greeley • Grant’s campaign attempted to appeal to working class citizens

15. “Liberty, Equality, & Fraternity” Election of 1872: Ulysses S. Grant vs. Horace Greeley Greeley’s campaign claimed Reconstruction was a success and famously stated: ”…Our countrymen, North and South, are eager to clasp hands across the bloody chasm which has too long divided them.”

16. “Let us clasp hands over the bloody chasm”

17. Election of 1872

18. Election of 1884 James G. Blaine and the Republicans accused Grover Cleveland of an illicit affair and fostering an illegitimate child

19. Election of 1912: The Birth of the Modern Campaign Logo

20. Election of 1912: The Birth of the Modern Campaign Logo

21. Election of 1964 “Daisy Girl” TV Ad Lyndon Johnson and the Democrats played on the nation’s fears by associating voting for Goldwater with impending nuclear war.

23. Election of 1988 -The Bush campaign conducted extensive focus-group sessions with registered voters to help develop their smear campaigning for the election. -Results indicated that voters were concerned that Dukakis was “soft on crime.” George Bush and the Republicans used this TV ad to criticize Michael Dukakis’s liberal policies toward crime and punishment issues.