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[INSERT Presentation Title]. [ INSERT Y our name, title]. Federal Leadership, guidance, and support. SAMHSA’s Underage Drinking Prevention Work. Funding service/Capacity development role Information and communication role. Campaign Goal.

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Insert presentation title

[INSERT Presentation Title]

[INSERT Your name, title]


Federal leadership guidance and support
Federal Leadership, guidance, and support

SAMHSA’s Underage Drinking Prevention Work

  • Funding service/Capacity development role

  • Information and communication role


Campaign goal
Campaign Goal

Reduce underage drinking among youth ages 9 to 15 by engaging parents in prevention behaviors.


Key findings
Key Findings

  • For parents:

    • Underage drinking is not a top-of-mind issue;

    • No participant believes his or her child drinks; and

    • Arecognized government agency must support the research.

  • For youth:

    • Talk about alcohol in context of a recent event; and

    • Mom is the go-to parent, but other trusted adults can also deliver underage drinking prevention message.


Parents are important
Parents are important

  • Parents are the primary messengers for underage drinking prevention.

  • To be successful, parents need prompts and conversation starters.

  • Parents should take advantage of opportunities to discuss the issues as they present themselves.


In our community
in our community

  • [INSERT any relevant local data that illustrate the underage drinking problem in your area of influence.]


National campaign activities
National campaign activities

  • Launch: May 13, 2013 during SAMHSA’s 2013 National Prevention Week

  • Strategic media outreach

  • Public service announcement (PSA) distribution to 7,000 media outlets nationwide

  • A cadre of partners


Part of a national effort
part of a National Effort

  • [INSERT RELEVANT PARTNER NAMES HERE.]

  • Community Anti-Drug Coalitions of America

  • Interagency Coordinating Committee on the Prevention of Underage Drinking

  • Leadership to Keep Children Alcohol Free

  • Mothers Against Drunk Driving

  • National Alcohol Beverage Control Association

  • National Association of State Alcohol and Drug Abuse Directors

  • National Conference of State Liquor Administrators

  • National Institute on Alcohol Abuse and Alcoholism

  • National Liquor Law Enforcement Association

  • National Parent Teacher Association

  • Office of National Drug Control Policy

  • Students Against Destructive Decisions

  • And Many More!


Mutually beneficial insert org name
Mutually Beneficial: [Insert org name]

  • Share leadership on critically important issue

  • Present united front on underage drinking prevention

  • Provide free PSAs and resources on underage drinking prevention


Mutually beneficial samhsa
Mutually beneficial: samhsa

  • Extend Campaign reach

  • Expand implementation and dissemination

  • Support sustainability

  • Coordinate brand and message with ongoing underage drinking prevention efforts


Unlimited access to campaign materials
Unlimited Access to Campaign Materials

  • www.underagedrinking.samhsa.gov


Resources on demand
resources on demand

  • Backgrounder

  • Fact Sheet

  • Talking Points

  • FAQs

  • Partner Toolkit

  • Tip Sheets for Parents

  • TV PSAs

  • Print PSAs

  • Radio PSAs

  • And Much More!


Parent specific resources
Parent-specific resources

  • Visit the Campaign website to access resources and tools to help parents begin and continue the conversation about alcohol.


Multimedia tools
Multimedia tools

Radio Scripts

Television

Web

Print

Web


Coming soon
Coming Soon

  • Web-based role-playing simulation for parents

  • Available summer 2013


Let s invest together
Let’s invest together

  • [INSERT activities/potential activities that you are planning as part of the Campaign.]


Insert your organization name
[insert your organization name]

  • For more information, contact:

    • [INSERT contact name, address, phone, e-mail, and web address.]


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