Commercializing creativity october 30 2013
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Commercializing Creativity October 30, 2013. Technology Commercialization Process Overview. Technology Commercialization Process Overview. TCO Triage. License Path IP Protection Technology Marketing. License Deal Royalty. Ideation Concept Development Product Visualization. Invention

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Commercializing Creativity October 30, 2013

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Commercializing creativity october 30 2013

Commercializing CreativityOctober 30, 2013


Commercializing creativity october 30 2013

Technology Commercialization Process Overview


Commercializing creativity october 30 2013

Technology Commercialization Process Overview

TCO Triage

License Path

IP Protection

Technology Marketing

License Deal

Royalty

Ideation

Concept Development

Product Visualization

Invention

Disclosure

Software

App/Website Prototyping

Branding and Packaging

Startup

Deal

Equity

New Venture Path

Business Validation

Capital Strategy

Deal

Development

Path

Triage

Strategy


Commercializing creativity october 30 2013

Ideation Lab Process


Commercializing creativity october 30 2013

Concept Visualization


Commercializing creativity october 30 2013

Concept Refinement


Commercializing creativity october 30 2013

2-D Layouts and Prototyping


Commercializing creativity october 30 2013

3-D Development and Printing

R

L


Commercializing creativity october 30 2013

Soil Quality Field Test Kit Case Study

College: Food Agriculture and Environmental Sciences

Description: This is a simple test kit that allows the home owner, small farmer or commercial grower to sample and test their soil quality in the field with real time results and recommended remedies.


Commercializing creativity october 30 2013

Business Model Canvas


Commercializing creativity october 30 2013

Co-Design, Customer Validation

Competitive Landscape

Product specs

Product

Feature matrix

Customer insight - needs

Retailer Interviews

External inputs

Key Consumer Personas

Consumer insights-needs

Dynamic Scenarios

Consumer Interviews

Consumer experience/needs

Product Requirements

Review reports for insights

Consumer Reports (existing)

Product Strategy/Specifications

Phase Deliverables:

• Research Report - PowerPoint

• Specification document

• Product feature matrix


Commercializing creativity october 30 2013

The Pitch Deck

Problem

Solution

Market

Strategy

Business Case

Ask


Commercializing creativity october 30 2013

The Value of “Shark Tank”


Commercializing creativity october 30 2013

Technology Commercialization Office (TCO)

Paul Reeder, Director Ideation Lab

[email protected]


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