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第四章 社会测量技木与方法 PowerPoint PPT Presentation


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第四章 社会测量技木与方法. 一、社会测量的基本概念. 二、社会态度的测量方法. 简述. 社会测量是社会调查研究的重要组成部分,它是一种搜集调查研究资料的技术和方法,主要用于了解调查对象的态度、意见、观念、思想倾向和行为关系,能够精确地描述人们的主观态度和行为倾向,是社会调查研究从定性走向定量必不可少的方法之一。. 返回. 一、社会测量的基本概念. 社会测量是指运用一定的测量工具,按照一定的测量规则对有关社会现象进行鉴别、测算或量度,并赋予一定数值的过程。. 鉴别、测算或量度社会现 象的规矩和准则. 由调查问卷、各种量表和 卡片等构成的测量工具. 社会现象的特征.

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第四章 社会测量技木与方法

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